Singapore – Global media and entertainment group Warner Bros. Discovery (WBD) has announced that it is rebranding its kids’ television channel Boomerang to Cartoonito in Southeast Asia. The rebrand officially takes effect on July 28. Cartoonito is previously the preschool brand of Cartoon Network.
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and welcome them into the world of WBD’s iconic franchises. Modern preschool adaptations that support each child’s unique potential include fan-favourite franchises such as ‘Batwheels’ and ‘Bugs Bunny Builders’.
Channel favourites including ‘Tom & Jerry’, ‘Baby Looney Tunes’, ‘Alice & Lewis’, ‘Pat the Dog’, and ‘Grizzy and the Lemmings’ will remain on the channel, alongside other friends such as ‘Dino Ranch’, and ‘Mumfie and Tangranimals’.
Cartoonito brings together all of these characters on one channel – while adding brand-new shows like ‘Mittens & Pants’ and ‘Vida the Vet’ – offering a wider variety of programmes for users.
The channel’s modern approach to preschool programming is supported by an educational framework called ‘Humancentric Learning’. All Cartoonito shows follow a curriculum – designed by early childhood education expert Dr. Laura Brown – to form the four pillars of: Creativity, Caring, Curiosity and Courage. The brand aims to inspire kids aged 2-6 to use their imagination, to learn from their mistakes and to treat others with empathy and respect.
Christopher Ho, head of kids networks for Southeast Asia at Warner Bros. Discovery, said, “In a year when Warner Bros. celebrates 100 years of entertaining fans, Cartoonito is set to ignite the imaginations of our region’s youngest audience. Our new-look preschool channel celebrates individuality and originality, offering a safe space where kids and their families can laugh and learn alongside beloved characters.”
