Singapore – Navigator, the investment platform under SingLife, has announced its rebrand as ‘GROW with Singlife’. The strategic move reaffirms the platform’s commitment to providing individuals with a seamless and empowering investment experience as they work towards their financial goals.
The rebrand is driven by the brand’s ethos of ‘All Things Considered’, which epitomises the company’s emphasis on the human touch, going beyond looking at finance as an industry focused on numbers. It aspires for the financial services industry to provide more holistic advisory, and being a people-focused business that values human connection.
Moreover, the new brand is positioned as an integrated investment solution that leverages technology to provide tailored services, so advisers can provide meaningful and impactful guidance to their clients.
‘Navigator’ began as an investment platform over 20 years ago in Singapore. Under a new management team and with a significant focus placed on technology and strengthening its product offerings, the business has brought in new strategic initiatives. Its adviser enablement ecosystem ‘ELEVATE’, provides a wider range of financial tools, insights, bespoke programmes, and experiential events for its users.
To fulfil the brand idea, ‘GROW’ will concentrate on three strategic areas; including focusing on building and sustaining trust and loyalty by delivering an efficient and reliable platform; continuing to forge strategic collaborations with leading asset management and digital asset platforms to boost market share; and deepen its rapport with advisers to facilitate a culture of development with courses and thought leadership initiatives.
Akhil Doegar, chief executive officer at GROW, said, “We recognised the need for a brand change that acknowledges our present position while paving the way for our future growth. The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market.”
Meanwhile, Ee Ghim Chua, head of strategic brand, communications and design at GROW, commented, “While finance may often revolve around numbers, life is much more. Our brand idea centres on empathy and authenticity. The considered choice is calm, caring, and compassionate. It prioritises human attention over automation and fosters partnerships over transactions. Our mission is to enable advisors to partner with clients in making more thoughtful choices throughout their entire financial journey.”
Lastly, Pearlyn Phau, group chief executive officer at Singlife, stated, “For over two decades, Navigator has been a trusted financial compass, guiding countless Singaporeans on their investment journeys. GROW will continue to play a vital role in Singlife’s ecosystem. With the support of our future-ready advisers, GROW will be able to serve its clients better than ever, with innovative investment solutions for their journey to wealth creation.”
