Singapore – In a bid to position itself as a peer-to-peer platform where every user ‘wins’ off their purchase, classifieds platform Carousell has released a new campaign made of multiple ads, to be shown across Singapore and the Philippines, and is made by creative agency 72andSunny Singapore, which they recently appointed as creative partner recently.
The new works runs across digital and social touchpoints, featuring separately diverse and incredibly human scenarios where Carousell’s community and its products and services come into play. From plumbing emergencies at three in the morning that require home services to growing families bursting out of their apartments looking for properties, the multi-ad campaign cements Carousell as a true multi-vertical offering.
The new campaign speaks volumes of the continuation of the work between Carousell and 72andSunny Singapore, showing how Carousell has ‘every kinda thing for every kinda person’ so ‘everyone wins’.
Speaking about the campaign, Cassandra Leong, brand lead at Carousell, commented that the work really brought Carousell user pain points to life in a ‘relatable and human way in such a snappy format’.
“It was great to reunite with 72andSunny as a partner at this important stage of our business growth, where we’re continuing to leverage our strength in general goods such as fashion and electronics, but also want to highlight just how comprehensive our offerings are across the board with home services, autos and property,” said Leong.
Meanwhile, Daniel Ko, creative director at 72andSunny Singapore, commented, “Every brief from Carousell reminds us that the work is always a pleasure when there’s partnership between client, agency, production and media. I hope these short (but sweet) spots are a testament to that.”
