Shanghai, China — Marketing and communications network WPP has brought in industry veteran Caroline Slocombe to lead OpenX, the entirely new offering created for The Coca-Cola Company (TCCC) that carries an integrated agency model comprised of creative, media, social, data, tech, PR, and commerce experts from across WPP.
In her new role, Slocombe will be overseeing the relationship of TCCC and its portfolio of iconic brands across all WPP’s agencies in Greater China.
For 25 years, Slocombe has built her strong working experience with agencies. From directing multi-market and multi-functional teams, she has served for some of the world’s biggest CPG and FMCG brands.
She was previously an executive director for Red Fuse Communications in APAC where she drove growth for a portfolio of over 10 brands across 15 markets. She was also a general manager in LOWE, currently known as MullenLowe Profero, in Hong Kong where she oversaw office operations and manage the Johnson & Johnson business across APAC.
Considering China as an important part of growth and innovation, Laurent Ezekiel, global CEO of OpenX from WPP & WPP CMO said that Slocombe will be an asset for supporting the company’s transformation in the country.
Commenting on Slocombe’s appointment, Chris Reitermann, chief executive officer of Ogilvy Asia & Greater China added, “Her strategic marketing understanding, combined with her extensive experience in the region — having worked in Asia for more than two decades — made her an ideal fit for this vital role within the OpenX from WPP framework, which is all about delivering giant ideas that create giant value for The Coca-Cola Company.”
Meanwhile, Slocombe commends The Coca-cola Company for its portfolio of iconic brands and recognizing its global success.
She added, “Being able to help lead their marketing transformation agenda forward in this part of the world, which is so vibrant and innovative, is a once in a lifetime opportunity. I couldn’t be more excited to be working with all the talented experts that make up the OpenX from WPP team and together push the boundaries of possibility.”
