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Carat India wins media mandate of edtech TimesPro

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India – Carat, the media agency from dentsu India, has bagged the media mandate for TimesPro, a higher edtech initiative of the Times of India Group. This account will be serviced from the agency’s Mumbai office.

TimesPro offers a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented early career programmes across BFSI, e-commerce, and technology sectors; executive education for working professionals in collaboration with premier educational institutions like IIMs and IITs; and organisational learning and development interventions at the corporate level. 

As part of the mandate, Carat will be handling the omnichannel media services for TimesPro.

Anita Kotwani, CEO of Carat India, commented, “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!” 

Meanwhile, Gaurav Barjatya, head of brand marketing and communications at TimesPro, said, “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new-age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

In June 2022, Carat India also won the media mandate for Croma, an Indian retail chain of consumer electronics and durables from the house of Infiniti Retail. Through the mandate, the agency will oversee the brand’s media planning and buying rights.

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