Budget Direct Insurance taps Tug anew for digital marketing

Singapore – Budget Direct Insurance, the online digital insurance company in SEA, has reappointed digital marketing agency Tug as its partner. Tug was engaged by the company in 2020 to manage link acquisition and competitor analysis to boost local search rankings. 

Following the renewal, the agency’s scope has been extended to include content, UX and conversion rate optimisation services (CRO), content strategy and landing page experience.

Budget Direct is part of an international insurance group providing insurance solutions for policyholders worldwide. Meanwhile, Tug, which also has offices in Sydney, London, Toronto and Berlin, is a specialist in performance media and uses a smart combination of data, media, content and technology to deliver improved return on investment for brands. 

The account will be managed by Darran Hong, the recently appointed SEO Director at Tug Singapore, after the agency opened its doors in Southeast Asia earlier this year. 

Willy Bilaro, digital manager for SEA of Budget Direct Insurance, said, “Having partnered with Tug for a number of years, we have been impressed by the depth of experience and their strategic understanding in driving digital awareness and engagement with our brand. The launch of its office in Singapore means we now have an [on-the-ground] presence which will only facilitate closer collaboration and results for the business and we’re delighted to continue our partnership.” 

Karen Soo, managing director of Tug Singapore, commented, “Budget Direct Insurance is a leading insurance brand and one we are proud to be working with. As the digital marketing landscape continues to evolve, we look forward to continuing Tug’s association to ensure we deliver on their marketing objectives and return on investment.”