Tag: Insurance
Hong Kong – AIA has rolled out “Protection Comes in Many Ways”, a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional narratives to underscore the role of insurance in protecting loved ones. At the centre of the campaign is “Let Love Transcend Time”,...
![[Creative Work] Allianz x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Allianz-x-HowatsonCompany.jpg)
Australia – Allianz Australia has launched the latest chapter of its “Care You Can Count On” brand platform, shifting focus toward the emotional realities of making an insurance claim and the customer service experience surrounding it. Created with Howatson+Company, the campaign aims to reinforce Allianz’s...
Indonesia – Allianz Indonesia has launched a new campaign for Allianz Preferred Medical, bringing back the iconic puppet character ‘Suzan’, a nostalgic figure closely associated with Indonesian childhoods in the 1990s. Created with independent creative agency SALVO, the campaign revisits the well-known...
Singapore – Financial planning in Singapore is getting a touch more flexible as Income Insurance Limited has launched a new marketing campaign highlighting the adaptability of its investment-linked plans, enlisting six-time world record-holding flexibility artist Liberty Barros as the visual centrepiece....
Manila, Philippines — The Philippine Competition Commission (PCC) has approved the proposed merger between two non-life insurers, FPG Insurance Co. Inc. and The Mercantile Insurance Company, Inc., after concluding that the transaction is unlikely to lessen competition in the insurance market substantially....
Hong Kong – CTF Life has announced a collaboration with AlipayHK that enables users of its mobile app to make insurance premium payments via AlipayHK. The partnership is aimed at simplifying the premium payment process by allowing customers to complete transactions with a single click, without the need...
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s unpredictable moments. Inspired by real-life experiences, the campaign centres on readiness, protection and partnership, highlighting...
Philippines — Manulife Philippines has appointed Adnelle Valeza as its new chief of staff, strategy, and transformation, joining the company’s executive leadership team. In her new role, Adnelle will focus on driving alignment across business initiatives to support operational efficiency, sustainable...
The initiative is a collaboration with the creators of The Singaporean Dream, a popular satirical card game that humorously reflects everyday Singaporean life and aspirations.
