Tag: Digital marketing
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. In APAC, this spans Japan, China, South...
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments...
Manila, Philippines — The Department of Tourism (DOT) has partnered with TikTok to provide digital training for micro, small, and medium enterprises (MSMEs) in the tourism sector, aiming to help local entrepreneurs expand their reach and promote their services online. The partnership was formalised through...
Moreover, this data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.
Digital marketing agency Lion & Lion has unveiled its new brand positioning, reflecting its commitment to supporting brands in traversing the hyper-connected marketing industry.
As 2025 approaches, Impressive is ready to help businesses navigate these transformative trends, offering expertise and forward-thinking strategies to achieve sustainable growth.
The new offering also delivers the expertise and guidance that in-house teams often lack, without the costs of traditional agency engagements.
A survey by HubSpot and Milieu Insight reveals that more than eight in ten (84%) Singaporean companies are leveraging digital marketing for their advertising needs, yet 50% struggle with accurately measuring their returns on investment.
The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.
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