Singapore – Digital marketing agency Tug Singapore has appointed Darran Hong as its newest SEO director, where he will be responsible for leading the agency’s SEO services for its growing portfolio of clients in Southeast Asia.
Hong joins from life insurance company FWD Group as assistant SEO manager. Prior to that, he also served as senior SEO strategist at global performance marketing agency, Performics.
Hong’s new role will include responsibility for managing overall SEO for its clients in the region, helping to drive incremental growth in search to maximise return on marketing investment. This includes planning and managing site technical implementations, while also determining the strategic direction of content campaigns in line with business goals and objectives.
Speaking on his appointment, he said, “Tug’s proposition is built on using data, media, content and technology to full effect and backed by a global network of specialists. I’m delighted to be joining the team in Singapore as the agency builds its presence by delivering a new approach to performance marketing.”
Meanwhile, Karen Soo, who was recently appointed as managing director for Tug Singapore, commented, “We have identified new business opportunities in key categories including software, insurance and finance and Darran’s experience in this space will be invaluable as we embark on growing the Tug agency across the region. He is a strategic thinker who understands how to effectively use digital marketing to leverage brands and deliver results for our clients.”