India – Following a series of cheeky Children’s Day billboards, BigBasket and Talented reunite for a heartwarming Christmas campaign that celebrates the magic of generosity and festive cheer.
Produced by Pu Productions, the heartfelt campaign film ‘Judy the Star’ tells the story of an elderly couple who accidentally spread Christmas cheer with the help of a broken phone, a wrong order, and a BigBasket delivery executive.
Commenting on the film, director Deepak Thomas said, “Most wrong orders end up in a long chat with customer service. But it was wonderful to paint a world where a broken phone results in twelve huge stars at your doorstep. It was a delight filming Judy and the BigBasket delivery executive finding their way around my favourite nooks, crannies, and bylanes of Bandra and lighting up the neighbourhood.”
Raagaleena Sripada, marketing head at Big Basket Retail, said, “This campaign was designed to showcase the joy and convenience of celebrating Christmas with us. Whether it’s decorating your home with trees and ornaments, indulging in cakes and cookies, or finding the perfect gifts like toys and electronics—everything you need for the season is delivered to your doorstep in just 10 minutes. By doing this, we also wanted to highlight the spirit of giving, the true essence of Christmas.”
Leena Gupta and Aakash Desai from Talented added, “It is rare to see a truly Indian Christmas represented in advertising media. While the festival has wider themes of generosity and giving, the media portrayal has never moved beyond Santa Claus and reindeer. We made a very conscious decision to show an authentic X-mas via the lens of an old couple—another cohort that is treated like a monolith in advertising. All these representation decisions resulted in a heartwarming fictional story, not too far from our own non-fictional experience of Christmas.”
