Australia – Telecommunications company Telstra has launched a Christmas campaign highlighting the importance of family with advertising agency Bear Meets Eagle On Fire and production company +61.
The campaign emphasises how spending time with the people we love is the true essence of Christmas.
Directed by Steve Rogers, the film campaign follows how a singing donkey goes on a trip around the world just to find itself missing its family during Christmas.
As part of the campaign, Telstra is set to release a Black Friday and Christmas Sale, focusing on improving the in-store experience during the season.
Brent Smart, Telstra’s chief marketing officer said, “This is a second chapter for us. Our second big Christmas ad, following on from last year’s, that was a business success and picked up a couple of Effies. And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most.”
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” Micah Walker, chief commercial officer of Bear Meets Eagle On Fire, commented.
“It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go,’” Blake Crosbie, managing director of +61, said.
