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Marketing Featured ANZ

Former IPG exec appointed by Match & Wood as first-ever nat’l performance director

Sydney, Australia – Independent media agency Match & Wood has announced the appointment of former IPG executive Stuart MacDougall, to the newly created role of national performance director.

Through his new role, he will be leading the paid search and social performance for Match & Wood’s clients across Australia, with offices in Melbourne and Perth.

Prior to his new role, he worked as paid media director at IPG Mediabrands, handling across key accounts such as Officeworks, Kmart and RAC. Prior to this, he led paid search for Reprise Perth, and also worked as a search specialist at Mediacom in Sydney.

“I’ve watched them grow into one of the best and most successful independent media agencies in Australia. The thing that excites me the most are the fresh ideas and great culture that is immediately present all the way through the business. I can’t wait to work across the diverse client base and further develop their performance product,” he stated, regarding his appointment.

MacDougall is the latest hire for Match & Wood which have been steadily adding to their ranks across both Perth and Melbourne in recent months. Former The Brand Agency media planner/buyer Jodie Allen has joined as communications advisor, Keleigh Moore has been appointed as communications manager from OMD and Tiffany Doan joins from Nunn Media as digital communications manager.

Match & Wood chief operating officer, Chris O’Keefe, said: “We’re so excited to have such an accomplished digital specialist join our national team. Having worked with Stuart in the past I know that he will bring a unique perspective and strategic, data-fuelled decision making to our clients’ businesses.”

The new additions come as Match & Wood wins a number of clients including Curtin University, Pentanet and Intelicare. 

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Marketing Featured ANZ

UM still agency of record of the Australian government until 2024

Canberra, Australia – The Australian arm of media and advertising agency Universal McCann (UM) has renewed its master media contract as the agency of record by the Australian government, effective until June 2024.

Through the three-year extension, UM will continue to provide media strategy, planning, and buying services to the Australian Government, after initially being awarded the contract in July 2018. UM also previously held the Australian government media contract from 2002 to 2014.

“It is a privilege to continue working with the many Government entities covered by the Master Media Agency contract,” said Brett Elliott, general manager of UM Canberra

“Certainly since the beginning of 2020, there have been complex communications challenges that, from a media perspective, have required creativity and speed-to-market. Our partnership with the Australian Government has been strong and successful,” Elliott added.

Meanwhile, Anathea Ruys, CEO at UM Australia has expressed her congratulations to Elliott and the rest of the team in regards to the contract extension.

“With the review period now finalized the Team is focused on growing their partnerships with their Government counterparts to create brilliant work and communications outcomes into the future,” Ruys stated.

UM’s mother agency Mediabrands has been recently expanding its growth in Australia with the appointment of a new CEO for its digitally-led service agency Reprise

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Marketing Featured ANZ

Aussie new player Agnes Media makes official launch

Sydney, Australia – Agnes Media, the measurement-first media agency, has recently launched in Australia, with global payment and shopping service Klarna as a foundation client. The new agency is founded by Charlotte Ward, former marketing consultant at marketing analytics company Insighten.

Agnes Media specializes in working with clients that have aggressive growth and measurement goals, helping them optimize their digital marketing campaigns and improve return on investment and advertising spend. The new media agency offers performance media strategy, planning, buying, and campaign management, as well as analytics, SEO, and creative design services.

Fintech giant Klarna has been working closely with Agnes Media on performance media management since 2020, with a specific focus on co-branded retail activity and shopper insights. Besides Klarna, the new media agency is also working with various brands both locally and globally.

Its founder Ward has previously worked in media across Australia, Europe, Middle East, and Asia. She previously held roles at advertising platform Amobee, airline company Qantas, and media agency DWA Sydney, as well as marketing company OMD, among others. Ward decided to launch Agnes Media after a period of freelancing and building her own client base.

Commenting on the newly launched media agency, Ward said that having consulted across a number of businesses, it was clear to her that there was a real opportunity to zero in on performance media and maximize digital media campaigns’ effectiveness. 

Ward further shared that her goal is to help clients realize their digital marketing objectives, and she said the agency is a fully transparent one where clients own their data. Where Agnes Media comes in is providing them real-time reporting dashboards that pull in platform data from a range of sources for reports that align campaign performance and actionable insights that can be shared across the business.

“We’re delighted to have been working with Klarna to provide performance media and analytics. They’re such a dynamic brand; and being able to create truly flexible, scalable, easily-optimizable campaigns has been a massive benefit to their business. The best part, we’ve been able to provide our clients with meaningful, actionable insights that they’re now using to iterate and define future campaigns,” added Ward.

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Marketing Featured ANZ

Havas Media Group welcomes Dan Johns as new managing partner

Australia – Havas Media Group, the media division of global marketing and communications group Havas, has tapped Dan Johns, former chief operating officer of media and marketing solutions agency IPG Mediabrands, to be its managing partner.

The newly created role will help further drive the digital and data capabilities of the business and will report directly to Virginia Hyland, the CEO of Havas Media Group.

Johns brings with him 27 years of experience as a senior executive in two known media agencies, namely IPG Mediabrands and Ikon. He has also previously founded independent consultancy Ippon, which has provided strategic and operational advice to a variety of blue-chip marketing businesses including advertisers, agencies, and media owners. Johns specializes in digital and data businesses, including audience buying, digital experience, and social marketing agencies. He will be joining Havas Media Group at an exciting time as the network accelerates its investment into data-driven, performance, and e-commerce capabilities.

Commenting on his appointment, Johns said, “The last three years working as an independent consultant to some of Australia’s most successful brands have been both a liberating and eye-opening experience. I am really looking forward to putting into practice all that I have learned to help Havas Media Group fast track its ambitions.”

Meanwhile, Hyland said that Johns is one of the most respected senior media operators within the industry, and believes that he will bring enormous digital, data, and technology capabilities to marketers who continue to focus on driving growth for their brands. 

“We are incredibly excited and proud to have someone of Dan’s caliber join our rapidly growing group as we continue to innovate and evolve. Dan’s wealth of experience will undoubtedly benefit our team and our clients, helping to elevate our thinking and capability in the ever-changing dynamic media landscape,” added Hyland.

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Marketing Featured South Asia

dentsu X India nabs Roca Parryware’s media duties

India – Dentsu international’s media agency arm dentsu X India has been appointed by Roca Bathroom Products Private Limited (RBPPL), also known as Roca Parryware, the subsidiary of Roca India that produces bathroom products, to be its strategic media partner.

The appointment will see dentsu X leading RBPPL’s media strategy, planning, and buying for the entire portfolio of both brands – Roca India and Roca Parryware.

Sharing on how the company landed the decision, KE Ranganathan, the managing director of Roca Parryware, said that the company was impressed by dentsu X India’s understanding of their target audience and the bathroom space, and that the company believes their proprietary tools and strategy will help them optimize each platform and enhance their reach. 

“Our company is back to healthy double-digit revenue growth since October 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda, we looked towards dentsu X for a solution,” added Ranganathan.

Meanwhile, Divya Karani, the chief executive officer of dentsu X India, commented, “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”

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Marketing Featured East Asia

UM appoints Lawrence Wan as new CEO for China

Shanghai, China – UM, the media agency arm of media marketing network Mediabrands, has appointed Lawrence Wan, former managing director, team intel, and head of integrated solutions and growth at Dentsu International China, to be its new chief executive officer (CEO) for China.

The new appointment will see Wan leading the China team to drive digital transformation and growth, and to provide clients with best-in-class offerings across data, strategy and analytics, performance, and planning, as well as to help them navigate the evolving media ecosystem, and future-proof their business. Starting April 2021, Wan will report directly to Chris Chen, the CEO of Mediabrands China, and Kasper Aakerlund, the regional president of UM APAC.

Wan brings with him 20 years of experience in marketing and digital media across the greater China region, working with companies such as dentsu, media investment company GroupM, and media network Omnicom Media Group. He specializes in productizing, operationalizing, and evangelizing, as well as integrating new digital media innovations into global brands’ marketing strategies. He has been exploring digital transformation from the internet boom to ad tech to data-driven AI. 

Commenting on the new appointment, Aakerlund said, “I am very excited to welcome Lawrence to UM China. Lawrence has the qualities that matter to our clients – entrepreneurial spirit, focus on growth, and passion for driving digital transformation. I have no doubt that Lawrence will make great strides for UM China and I look forward to working with him to future-proof our clients’ business.”

Meanwhile, Chen said that as digital transforms the business landscape and the pandemic accelerates that transformation, UM believes the future is now, and embracing change is the only way to drive growth. 

“As a digital transformation pioneer with a growth mindset, I believe Lawrence is a great fit with UM’s Futureproof philosophy and he is the ‘future’ talent we are looking for to lead the UM China business to new heights,” added Chen.

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Marketing Featured ANZ

Adhesive PR appointed as HMD Global’s agency of record in ANZ

Sydney, Australia – Independent public relations agency Adhesive has been appointed by tech company HMD Global which manufactures the cellphone brand Nokia, as its public relations agency of record in Australia and New Zealand.

Adhesive has been tasked with the role of developing earned media strategies to effectively communicate HMD Global’s brand values and ensure the brand story connects with new audiences.

Furthermore, Adhesive will manage the public relations, influencer, and social media activity for HMD Global, across both of its ANZ offices. Additionally, Adhesive will also be responsible for the company’s corporate reputation management.

“This is a globally renowned and innovative brand which operates in an ever-evolving space. Our job is to keep people up to date with these innovations and tell some interesting stories along the way,” said Mike Maurice, founder and managing director of Adhesive.

As part of its agency duties and responsibilities, Adhesive will be also deploying its ‘Adhesive Studio’, the agency’s latest in-house production and creative workspace, to create compelling content for the brand.

“We are also excited to announce the launch of our Studio, which is both a physical photography and design studio in our Ultimo office, as well as a mindset that champions creativity – a key pillar of our agency. Adhesive Studio is a natural extension of the work we do for some of the world’s biggest, market-defining brands and we look forward to bringing the Studio offering to HMD Global and our other valued clients,” Maurice added.

Meanwhile, Johan Palsson, head of marketing for ANZ at HMD Global commented, “As we continue to operate in a competitive market, we wanted an agency that could deliver disruptive new ideas that would cut through and reach new audiences across all channels.”

“We look forward to working with Adhesive and its new Studio to bring these fresh new ideas to life, and support HMD Global’s goals to make mobile technology accessible to everyone, and showcase our sustainability message,” Palsson added.

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Marketing Featured Southeast Asia

UM bags CDO Foodsphere account as new media agency of record

Manila, Philippines – UM, the media agency arm of media marketing network Mediabrands, has recently been appointed by Filipino food company CDO Foodsphere as its media agency of record, following a competitive pitch earlier this year.

The appointment will take effect on 5 April this year.

According to CDO’s vice president for marketing Theresa Chong, UM’s pitch stood out bringing “strategic thinking and marketing science capabilities as a key differentiator.”

“We were impressed by UM’s ideas, strategies, and use of data analytics. More importantly, their knowledge, skills, and demonstrated track record gave us confidence that we can successfully work together to future-proof our business in a rapidly changing media and technology landscape,” Chong stated.

CDO has a company background of 45 years serving Filipino families with its signature brands and quality products that include CDO Funtastyk Tocino, CDO Karne Norte, Highlands, San Marino, and Danes.

“CDO is a heritage brand in the Philippines. An inspiring, family-oriented success story that is both firmly entrenched in local culture, but also agile enough to engage a whole new generation,” said Reena Francisco, managing director of UM Philippines.

“There was a great cultural fit and value alignment between UM and CDO which has the whole team at UM Philippines excited to build a long-lasting, and successful partnership together,” Francisco added.

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Marketing Featured Global

dentsu international launches afresh media agency iProspect

Global – Global media company dentsu international has officially launched anew iProspect, a game-changing digital-first end-to-end media agency.

As part of the improved iProspect, the agency will adopt the ‘Brands Accelerated’ tagline with a reimagined logo coinciding with a new brand identity and website, which was designed with “diversity, equity, and inclusion in mind,” according to the company. 

The new agency will fuse existing capabilities, such as brand building, strategic planning, business intelligence, marketing activation, and performance optimization, as well as the capabilities of scaled services within dentsu international.

The teams for the new iProspect in the Asia Pacific (APAC) region, in partnership with over 90 other markets, will be the first agency to offer performance-driven brand building at a global scale.

The company said the new iProspect will focus on how consumers behave in the digital world and apply strategies to real-world scenarios “through a highly connected and creative use of media.” 

The agency’s evolved capabilities will see the merged efforts of 8,000 specialists, operating across borders and in 93 markets worldwide.

Amanda Morrissey, global president of iProspect, commented that they are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital-first organization built for the future and delivering today.

“With precision and pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future,” added Morrissey.

Meanwhile, Prerna Mehrotra, CEO of dentsu Media APAC and managing director of Media Group, dentsu Singapore, said that iProspect combines the science behind performance marketing with the art of brand building, saying that growth today lies at the intersection of brand and performance, these two areas are no longer mutually exclusive in the digital era but instead, a necessity. 

“This unrivaled perspective, grounded in deep digital specialism and married with brand-building strategy, gives us the firepower to accelerate brand growth in the short and long term at scale. Having been part of this development, we know that the new iProspect proposition, one that is digital-first end-to-end that offers performance-driven brand building at a global scale, is one that will accelerate growth for our clients in the Asia Pacific region,” said Mehrotra.

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Marketing Featured South Asia

Ashish Singh takes helm as Carat India’s VP for planning

Delhi, India – The Indian arm of dentsu’s media agency Carat has appointed Ashish Singh to take charge as Carat India’s new vice president for planning.

Singh will be leading the agency’s digital mandate for North and East. Through his new role, he will be responsible for developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.

Prior to his new position, Singh was with Mindshare India where he held the position of Partner for Digital. During his seven-year-stint with Mindshare, Ashish was responsible for driving revenue growth for the network agency. He has been instrumental in leading several client relationships at Mindshare and has actively lead pitches for businesses.

With more than 15 years of experience, Ashish has liaised with numerous clients across multiple categories to build the roadmap to numerous path-breaking digital strategies.

Commenting on his appointment, Singh said, “With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its integrated communication planning backed by some of the cutting-edge analytical tools in the industry.” 

He added, “I am delighted to join Carat – the first specialist agency in the country and the world’s first media agency – to contribute my experience to create a meaningful connection for brands in the digital ecosystem for business outcomes. I look forward to this journey where together we focus on growth, expansion, and nurture talent.”

He will report to Anita Kotwani, CEO of Carat India.  

“I have had the pleasure of working with many digital professionals and Ashish Singh clearly stands out as one amongst the best. Ashish will add immense value as part of my core team and help shape the Carat Digital offering. He comes in with the mandate to drive the larger North and East offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group, and others,” Kotwani stated.

She added, “With his domain expertise across the changing digital ecosystem and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”