Sydney, Australia – With the launch of its new season this year, the Sydney Symphony Orchestra has appointed full-service independent agency Apparent as its media agency of record, where they will be managing all media strategy, planning, and buying for the Sydney Symphony.
The agency appointment comes as Australian conductor Simone Young makes her debut as the Sydney Symphony’s new chief conductor and the launch of their 2022 Season. The Orchestra will also return to the Sydney Opera House Concert Hall next year following the two-year historical upgrade.
Luke Nestorowicz, director of sales and marketing at the Sydney Symphony, said, “As for many, it has been a turbulent period for the cultural and entertainment sectors, but as we launch our 2022 Season and introduce our new chief conductor, we’re looking forward to welcoming back audiences and wanted a media agency partner that understands the need to remain responsive and adaptable.”
He added, “Apparent showed just that, in addition to presenting innovative ways on how we can reconnect with our music lovers. We look forward to working closely with them to bring the Orchestra back bigger than ever next year.”
Meanwhile, John Halpin, head of strategy and media at Apparent, commented, “This is a critical time for the arts as they reboot in a post-lockdown environment. We’re excited to have been appointed to work with a world class organization of passionate and dedicated people to help them to return to the stage and ahead of its homecoming to the Sydney Opera House.”
Apparent’s current clients include Cricket Australia, Chartered Accountants, and Anglicare.