Tag: Mediahub

Sydney, Australia – Sue Squillace has been appointed as the chief executive officer at Mediahub ANZ, following an agency leadership restructure after Andrew Livingston, executive director for Asia-Pacific has resigned from his role to relocate to the United Kingdom.

In her new role, Squillace will oversee the Mediahub Sydney and Perth offices, as an extension of Mediahub’s joint venture partnership. Livingston will partner with Squillace over the coming weeks to transition the Mediahub clients and team in Sydney.

Moreover, she will also consolidate Mediahub’s offering as a standalone, full-service media agency working alongside Mediabrands’ agencies UM and Initiative, that will also operate as a hub with sister agency 303 MullenLowe (part of Attivo Group). 

Lastly, she will continue to sit on the ANZ leadership team for joint venture partner Attivo, providing high level strategic approaches and integrations across 303 MullenLowe and other Attivo agencies in ANZ, and will also join the Mediabrands executive leadership team.

For Mark Coad, CEO at Mediabrands, restructuring Mediahub’s leadership and reinforcing the business as a standalone full-service media offering, alongside UM and Initiative, demonstrates Mediabrands’ commitment to finding new solutions that accelerate growth for their business and for their clients.

“Given Sue’s enviable media background, and role within Attivo, she makes the perfect leader to evolve and grow Mediahub’s offering. She will now focus on driving sustainable growth outcomes for Mediahub’s clients, leveraging Mediabrands’ global network, and future-proofing the business as it navigates the complexity of the industry’s rapidly changing tech and digital landscapes,” Coad said.

Meanwhile, Squillace commented, “Media continues to be a power driver of business growth, and having a model that reflects both current and future client demands is a business imperative. After some time reviewing our offering with market and client consultation, we believe these changes will provide Mediahub with a competitive advantage, reflecting what clients have been asking for.” 

She added, “It also ensures it has the backing it requires in the future as economic pressures continue to bite. Now is the time to accelerate, and bring bigger and better ideas and solutions to the table. Mediahub is now in a strong position to offer its clients the power of an indie backed by the capabilities of a global network, with all the tools, technology and data that go with a joint venture. Teamed with the opportunity to tap into the creative powerhouse that is 303 MullenLowe, it provides a market leading offering.”

Sydney, Australia – Media agency Mediahub has announced its partnership with programmatic technology provider Teads to create a global platform first partnership, designed to offer clients a unique Attention Guaranteed Buying model.

The partnership is targeted at streamlining the supply path, focusing on providing better quality impressions with less wastage, which will also assist their clients to reach their sustainability and ESG objectives.

Mediahub’s Head of Digital, Gerry Bowness, said that attention has been a hot topic in the industry, firmly placing itself into the measurement mix, however, he believed it was time to give clients a competitive advantage and provide better buying and trading methodologies that guarantee business results.

He added, “We’ve done extensive work in the Attention space over the past 2 years, culminating in the creation of custom bidding algorithms to give our clients a competitive edge. These algorithms enabled us to optimise campaigns in [real-time], delivering outstanding results – but buying [and] trading methods haven’t evolved at the same pace so we set about to change that.”

Bowness also explained that the unique Attention Guaranteed Buying model will start to move away from buying media on legacy metrics such as CPMs and CPCVs and will provide their clients with a zero-risk buying model that will guarantee results.

Meanwhile, Paul DaBell, head of sales NSW and QLD at Teads said, “Providing creative solutions has always been part of our DNA so partnering with Mediahub and developing a media buying solution that will genuinely benefit clients and grow their business is exactly what we are about.”

Mediahub’s Executive Director for APAC, Andrew Livingston, concluded, “At Mediahub, driving digital innovation reinforces our challenger positioning and with attention metrics emerging as the new beta currency in the digital space, it’s exciting to be at the forefront of the industry with this pioneering partnership with Teads.”

The partnership is effective April 12 this year immediately benefitting all Mediahub clients including recent pitch wins such as BSH (Bosch, Siemens, Gaggenau, and Neff) and Arla (Lurpak and Castello).

Australia – Home appliance brand Bosch has appointed Mediahub as its new media agency of record for Australia and New Zealand, with strategic planning across both markets commencing immediately with the first campaigns expected in the market by mid-year.

Through the mandate, Mediahub will be responsible for all media strategy and buying across all platforms for Bosch’s entire appliance portfolio, including kitchen, dishwasher, and laundry appliances.

Mediahub’s Executive Director for APAC, Andrew Livingston, said Bosch was ‘drawn to the agency’s highly strategic approach to brand growth, combined with its global-scale tools and technology.

“In our solutions we always look to push further, perform better, delivering media experiences that influence behaviours and create an emotional connection with customers. Bosch aims to continue its journey of digital transformation and was seeking an agency to help leverage all digital platforms in more innovative and intelligent ways, which is exactly the proposition we offer here at Mediahub,” he said.

Livingston added, “Bosch and the BSH family of brands is a highly respected global company and we are excited to be partnering with them on the next phase of their marketing journey.”

Meanwhile, Roberto Finamore, head of marketing at parent company BSH Hausgeräte GmbH, commented, “We were wholly impressed with the team’s strategic thinking, collaboration, and approach to our brief plus the agency’s extensive experience in running multi-market campaigns in APAC and specialised expertise in New Zealand. We are looking forward to working together and watching how their expertise translates through their media systems and processes to take our business forward.”