Singapore – With travel now under strong consideration and vaccination programs slowly gaining momentum in Asia, Booking.com, the online travel arm of Booking Holdings for lodging reservations and other travel products, has announced the inaugural launch of its new campaign that aims to re-ignite travel inspiration.
The new campaign is a celebration of the trailblazers and explorers among people, shedding light on why travel has continued to remain so fundamental to their identities and showcasing what a return to travel could mean to people personally.
Titled, ‘Booking Explorers’, the campaign is a series of stories by leading personalities in the APAC region, such as Amazing Race Australia winners, Tim Sattler and Rod Jones, who have traveled the world proudly representing the freedom to love and who advocate making travel more inclusive for the LGBTQ+ community. It also features Indian multiple Grand Slam Champion, Sania Mirza, who was a global citizen that pursued a successful professional career in tennis before the pandemic, and Korean alternative pop band, Leenalchi, who connected people through the power of their music by traveling the world to find inspiration for new songs and interacting with global fans.
In addition, rising style icon and global fashion model, Chau Bui, was also featured in the campaign. She calls Vietnam home but has traveled from Seoul to Paris, New York, and Milan to find inspiration for her unique style. And lastly, the campaign includes the famed Japanese illustrator in Paris, Kaori Watanabe, who expanded her mental comfort zones through travel and used this new perspective to create art that transports us to faraway lands.
Laura Houldsworth, Booking.com’s managing director and vice president for APAC, shared that the campaign is a heartfelt reminder of travel’s transformational impact and celebrates the spirit of travel through the voices of the explorers, who were forced to look inwards during this time and found new inspiration in the travel where it was possible while advocating for their greatest passions from home.
“With travel slowly resuming, it is my hope that these stories will bring a message of hope to our Asian travelers; and continue to broaden our horizons on how we can still experience our world responsibly when it’s safe to do so,” said Houldsworth.
The new ‘Booking Explorers’ campaign will be available at www.bookingexplorers.com.