Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream.
Timed to coincide with World Refill Day 2026, the campaign aims to encourage consumers to adopt refillable beauty products while working with retail partners to make refill options more visible and easier to purchase across physical stores and online channels.
The initiative builds on growing consumer demand for sustainable products.
According to a Kantar survey cited by the company, 84% of global consumers want to make more sustainable purchasing decisions, while 75% of Filipino consumers actively seek environmentally friendly brands and products.
In the Philippines, the campaign features refillable products across L’Oréal Luxe brands including YSL Beauty, Lancômeand Kiehl’s, alongside Kérastase from its Professional Products Division.
Globally, the initiative has also expanded to include brands such as Garnier, La Roche-Posay, Vichy, CeraVe, Redken and L’Oréal Professionnel.
Each refill product is accompanied by information detailing its environmental impact.
For example, refilling YSL Libre and MYSLF fragrances can reduce glass use by up to 58%, while Lancôme Idôle refills save up to 63% of glass and 15% of plastic.
Kiehl’s Ultra Facial Cream refill pouches reduce plastic packaging by 61%, and Kérastase Elixir Ultime refill cartridges are made from 95% recycled plastic.
Beyond the campaign, L’Oréal said it continues to invest in refill manufacturing and circular packaging innovation.
The company noted that the number of refillable products across its portfolio has increased 3.7 times between 2019 and 2025.
In the Philippines, the company has also expanded its sustainability initiatives through partnerships with the Plastic Credit Exchange (PCX) to recover and recycle plastic waste, as well as its Recycle for Rewards programme with Watsons Philippines, which encourages consumers to return used beauty packaging for recycling.
The global beauty company said the campaign reflects its broader strategy of making refillable beauty available across different product categories and price points as it works toward a more circular beauty industry.
