United States – Kwik Trip has partnered with Eagle Eye to introduce AI-powered personalised and gamified loyalty campaigns across its convenience store and fuel network in the United States, expanding the retailer’s loyalty capabilities for its 5.25 million members.
The partnership will see Kwik Trip implement Eagle Eye’s Personalised Challenges platform, enabling participating consumer packaged goods (CPG) brands to deliver individually targeted promotions instead of broad-based discounts. The platform also provides campaign performance reporting designed to help suppliers measure sales attribution and return on investment.
David Jackson, Director of Loyalty and Digital Marketing at Kwik Trip, Inc., said the partnership would strengthen collaboration with the retailer’s brand partners.
“Our CPG partners have always been central to how we deliver value for our guests, and the partnership with Eagle Eye gives us an entirely new way to work with them. With Personalised Challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behavior. That’s a win for our guests, our suppliers, and our business,” said David.
Eagle Eye’s Personalised Challenges platform uses artificial intelligence to generate individualised promotions based on a customer’s purchase history, predicted behaviour and responsiveness to promotions. The company said the gamified model is intended to encourage incremental spending by presenting shoppers with personalised purchasing challenges.
Jeff Baskin, Chief Revenue Officer at Eagle Eye, said the partnership extends AI-driven personalisation into the convenience retail sector.
“Kwik Trip has built one of the most respected loyalty programs in U.S. convenience retail, and our partnership takes it to the next level. By activating Eagle Eye’s Personalisation engine with Challenges, Kwik Trip is bringing the kind of AI-driven personalisation currently utilised by major retailers all around the world to drive loyalty and attributable incrementality to its partner brands at significant scale, while also creating a first-class experience for their guests,” said Jeff.
According to Eagle Eye, its platform currently delivers more than 1.7 billion personalised offers each week and supports over 750 million loyalty members globally. The company said the Kwik Trip deployment builds on its existing implementations across grocery and retail businesses and demonstrates the application of AI-powered loyalty programmes in high-frequency convenience and fuel retail environments.
The companies also stated that customer data privacy remains a core component of the partnership. Guest data will remain under Kwik Trip’s control and will be used only to operate and enhance its loyalty programme, with no sale or uncontrolled sharing of individual customer information, according to the announcement.
Joel Percy, Vice President for North America at Eagle Eye Solutions, said AI-personalised loyalty campaigns have demonstrated measurable commercial outcomes.
“The economics of AI-personalised loyalty are proven. For C-store operators trying to drive additional trips and get an additional item in the basket, Personalised Challenges deliver a 7:1 sales-to-reward ratio. Kwik Trip is leading the way for what personalisation looks like for the industry,” said Joel Percy, VP North America, Eagle Eye Solutions.
Eagle Eye also highlighted the partnership as a model that could be replicated in other markets, including the Asia-Pacific region.
Aaron Crowe, Head of Revenue for APAC at Eagle Eye, said retailers in the region are increasingly adopting more personalised loyalty strategies.
“Kwik Trip shows what AI-led, personalised loyalty looks like at scale in convenience, and it’s exactly the model APAC retailers are now asking for. Convenience and grocery operators across the region are moving away from broad, points-based programmes towards real-time, individualised offers, and that shift is where Eagle Eye is winning,” said Crowe.
He added, “The Kwik Trip partnership proves we can power millions of personalised customer interactions a day, and we’re already bringing that same capability to convenience and grocery players here in APAC.”
