Singapore – The Singapore arm of advertising agency BBDO has announced that it has recently won the account of global automotive brand Audi in Singapore, with the remit to last for three years.
The pitch lasted for two rounds that consisted of multi-agency competitive and high-performance pitches. BBDO Singapore was named the winner after presenting its strategic solutions in the final round and was merited for aligning local work to the global strategy while remaining relevant to the local audience.
Rudi Venter, head of marketing at Audi Singapore commented, “We look forward to our new partnership with BBDO Singapore. The Audi brand is one of the leading premium car brands in the world. We have been making big progress in growing our stature here and along with BBDO we are convinced we have what it takes to accelerate our positive brand momentum in Singapore.”
BBDO Singapore has also won previously the account of cloud technology company Xtremax last April, where they vowed to help the company in its branding duties.
“Audi is one of the most desirable brands in Singapore and most certainly an account that agencies would be honored to work with. The BBDO Team can’t express how excited we are to be chosen by Audi to be their Advertising Agency of Record and we look forward to embarking on this journey with Audi for the next few years,” said Monica Hynds, general manager at BBDO Singapore.
