Singapore – Australian independent creative network, DO, has further expanded its operations in Asia-Pacific with the launch of a new South-East Asia (SEA) business.
The launch of DO SEA marks DO’s second overseas market, as the multi-disciplinary creative agency expands in Asia-Pacific by partnering with individuals and brands looking for growth across the region.
DO has also acquired regional digital media & KOL agency, Ambient Digital Group and collaborated with leading regional agency executives Matthew Collier and Beer Poonnotok, as joint founding partners and taking the roles of managing director and executive creative director respectively.
DO Founder & Group CEO, Andrew Dowling said the opening of DO SEA continues the agency’s goals of creating a multi-disciplined global micro-network.
“The launch of DO across South-East Asia, is another momentous achievement for our growing team. The acquisition of Ambient Digital Group was the first step in our South-East Asia ambitions. Their expertise in digital media is something which we can utilize across our other offices in Asia- Pacific and brings key marketing disciplines under the one roof. The second and most important step was partnering with the best regional talent in Collier and Beer, two proven and effective leaders with decades of in-market experience. Both have worked with the biggest networks and clients across the region, on occasion crossing paths. Their joint ambition was a natural fit for the DO brand and business model,” he added.
Meanwhile, Matthew Collier, managing director and founding partner for DO SEA, said, “Dowling and I have known each other for over 10 years. He approached me at the right time and our minds were converging into the same space. The DO model of ‘Talk Less, DO More’ is something I’ve always been a proponent of. Our industry talks too much, trying to create a perception of value versus getting things done and delivering measurable success for our clients, that’s what DO is focused on. Also, the benefits of having digital media and creative services under the one roof is exciting. Clients spend far too much time managing agencies, our nimble one-stop-shop solution makes their lives easier, not harder.”
Lastly, Beer Poonnotok, executive creative director and founding partner for DO SEA also commented, “It’s indeed an extremely exciting step for me after dedicating 20 years working across all markets in South-East Asia. This opportunity to partner with Tom Ormes and the DO team was an exciting one that I couldn’t miss. The emergence of micro-networks and the thriving regional economy, coupled with the agency’s strong team, shared beliefs, and efficient structure, make it an irresistible chance to seize. As I always say, “Let’s DO this!”
