Australia – This is Flow (Flow) has recently expanded its client base by welcoming Australian Payments Plus (AP+) as its agency to handle their media duties. AP+ amalgamates eftpos, BPAY, and NPP Australia into a unified entity aimed at the landscape of payments in Australia.
By using their data-driven methodology, Flow was able to demonstrate the outcomes produced by incorporating science, art, and value. This strategy was very appealing to AP+, which made the decision to work with Flow on an awareness campaign for PayTo. This program intends to bring about the seamless migration of many direct debits to PayTo within customers’ online banking platforms.
Charissa Brooks, head of brand marketing at AP+, said, “PayTo is a digital payment solution offering a fast, easy and secure way to pay directly from your bank account. PayTo gives consumers more visibility and control over their payments, and enables merchants and businesses to initiate real-time payments from their customers’ bank accounts.”
She added, “Now is the perfect time to start driving awareness of PayTo, which is available within the online banking of over 50 banks, financial institutions and credit unions, with more to come. We’re excited to be working with Flow and their holistic approach in launching PayTo to our key audiences.”
Meanwhile, Jimmy Hyett, Founder and CEO at This is Flow, expressed, “It’s an exciting opportunity to work with Australian Payments Plus as they bring new payment solutions to life in market, along with established products like BPAY and eftpos. This is a dream client which gives Flow the chance to make a real impact to consumers and businesses across Australia.”
