Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured ANZ
No posts found

Aussie carbon neutral telco Belong asks us to consider using refurbished phones

by Teddy Cambosa

-

August 1, 2022

Aussie carbon neutral telco Belong asks us to consider using refurbished phones

Sydney, Australia – Local carbon neutral telco Belong has launched a new campaign called ‘Second Life Phones’, an eco-friendly alternative to purchasing a brand-new device, powered by Kingfisher. 

The campaign, conceptualised by Howatson+Company, sources the best pre-owned smartphones, refurbishes them and offers them to value and environmentally conscious consumers at a considerable price.

All phones are restored by Kingfisher, across a multi-point check, ensuring full functionality and battery performance at about 80% minimum of new. The packaging is fully recycled and has been designed to provide the buyer with the same satisfaction of opening a brand-new device.

As part of the campaign, a film was launched which subverts the tropes of typical phone launches, gloriously showcasing an old man’s forehead instead of the tech, to ask the question ‘why not consider life on a refurbished phone, which can be used in the same way as a new one?’. 

Aaliah Eggins-Bryson, head of product and marketing at Belong, said, “Too many Australians believe mobile phones have no material impact on the environment than other things in their lives but in fact, every year, the world throws away around 44.7 million tonnes of tech. This is why we’ve launched Second Life Phones; because the most sustainable phone is the one that already exists.”

Meanwhile, Gavin Chimes, executive creative director at Howatson+Company, commented, “It has been amazing to work as partners with the brilliant Belong team to bring this program to life. We’re proud to be providing an alternative to unconscious tech upgrades. And when you consider what most of us use our phones for – brunch pics, baby spam, screaming goat videos – you probably won’t know the difference. But the planet will.”

Related Tags Marketing Campaign Australia Howatson+Company Belong
Share this article

Related Articles

View All
The-Hope-Narratives-by-MPAN-and-whiteGREY
Marketing Featured ANZ
Missing persons network MPAN launches therapeutic language tool that helps affected family navigate ambiguous loss
August 1, 2022
By Jean Cabico
That's-How-You-Money-ubank
Marketing Featured ANZ
AU-based ubank unveils new brand platform via whiteGREY tie-up
July 19, 2022
By Jean Cabico
Secret-(Travel)-Agents-Tourism-NZ-TBWA-Sydney-Eleven
Marketing Featured ANZ
Tourism New Zealand reveals identities of its ‘secret (travel) agents’
July 13, 2022
By Jean Cabico
Amy-Childs-Belong-CCO-1
Marketing Featured ANZ
Aussie telco Belong names Amy Childs as new chief customer officer
March 10, 2022
By Jean Cabico
A love song to the Internet Belong
Marketing Featured ANZ
Aussie telco Belong unveils new radio ad – ‘A Love Song to the Internet’
October 14, 2021
By Jean Cabico
The Book of Limbo
Marketing Featured ANZ
AU telecom Belong, Howatson+Company launches offline-online wormhole, ‘The Book of Limbo’
September 29, 2021
By Jean Cabico
No posts found

Featured Articles

View All
MARKETECH APAC Reels: Pillars of the Metaverse
Main Feature Marketing APAC
MARKETECH APAC Reels: Pillars of The Metaverse
July 25, 2022
By MARKETECH APAC
Untitled design (4)-min
Premium Main Feature Marketing South Asia
The secret of ‘The Unfiltered History Tour’: How Dentsu Creative India bested all others to take the creative crown
July 18, 2022
By MARKETECH APAC
PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
Main Feature Marketing Partners Southeast Asia
PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
July 15, 2022
By MARKETECH APAC
Inner-State-PH-Tourism
Main Feature Marketing Southeast Asia
Rebuilding tourism after the pandemic: How the travel industry in PH is crafting its marketing recovery plan
July 5, 2022
By Jean Cabico
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Main Feature Marketing Southeast Asia
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
July 1, 2022
By MARKETECH APAC
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Premium Main Feature Marketing Global
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
June 27, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

paramount wpp media cut off
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
No posts found
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
Singaporeans eye more trips in 2025 while battling cost concerns: report
June 4, 2025
Fatima Baduria
Broadsign launches automated in-advance DOOH buying to streamline OOH transactions
June 4, 2025
Aliza Carmona
Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin