Manila, Philippines – Marketing technology engagement platform Zoomd has announced a new deal with Philippine-based media company GMA Network, in embedding Zoomd’s on-site search engine within GMA’s platform.
Through the partnership, Zoomd aims to increase the page views of GMA News’ site, decrease bounce rate, and extend average session length for GMA web visitors, which is estimated to be more than 200 million.
“This is a hot period for our sector and we intend to maximize monetization opportunities and target regional expansion, getting more publishers and more clients to adopt Zoom onto their platforms. The Philippines is an important and strong market for us and we welcome GMA to our line of top-tier publishing clients,” said Amit Bohensky, chairman and co-Founder of Zoomd.
Zoomd uses artificial intelligence (AI) and natural language processing (NLP) technology, which is aimed to provide new advantages to publishers by optimizing site traffic via on-site search, and guiding advertisers in managing their user acquisition (UA) across hundreds of media channels.
Founded in 2012, Zoomd allows advertisers to save significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise.
Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.