SEA e-commerce player Hermo taps martech firm Netcore for customer engagement, retention boost

Hermo

Kuala Lumper, Malaysia – Hermo, a beauty and fashion e-commerce player in South East Asia, has chosen martech solutions Netcore to boost its omnichannel customer engagement and retention. 

According to an announcement by Netcore, it will be assisting Hermo through AI-powered personalization, omnichannel marketing automation, and AI-powered email delivery.

Netcore said that prior to the partnership, Hermo had a siloed approach to its engagement strategy with data scattered among tools and teams working in isolation. According to the company, during the proof of concept stage, it was able to increase the eCommerce’s revenue by 7% as well as a 50% lift in its add to cart.

Chief executive officer Ian Mok and cofounder of Hermo said, “We believe in a numbers-driven approach to marketing and our philosophy perfectly aligns with Netcore’s way of working with brands. The personalization module has been a game-changer for us, and we have the same level of confidence in Netcore’s marketing automation and communications cloud.”

Meanwhile, Group CEO of Netcore Solutions Kalpit Jain commented, “Delivering personalized experiences across all user touchpoints is a core mission of all our offerings. The team at Hermo is as cutting-edge as it can get and we are excited to arm them with the best possible Martech stack for customer engagement and retention. With our unique expertise of serving brands in the beauty and fashion niche we are confident of achieving astronomical results in an expedited time frame.”

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