Singapore – APRW, one of Singapore’s earliest and largest integrated communications agencies, has announced the expansion of its local team in Indonesia with Debora Prescillia, former head of marketing & corporate communication of MNC Life Assurance, joining as new associate director.
Aside from roles in MNC Asset Management and MNC Life Insurance, Prescillia joins APRW with a long career journey of more than 10 years of corporate experience, including with Pertamina, McDonald’s Indonesia, Eculine Indonesia, and Pos Logistics Indonesia. She was also a former journalist in Koran Jakarta and MNC Media Group.
Cho Pei Lin, APRW’s MD, said that the addition of Prescillia to the team is part of the firm’s commitment to serving the Indonesian market, believing that a strong foothold in Singapore combined with the local expertise in the Indonesian market will play a vital role in unlocking the potential of the clients from a communications standpoint.
“Debora will focus on leading the operations in Indonesia, ensuring that the agency continues to provide strategic communication consultation, and to oversee the business development opportunities,” said Cho Pei Lin.
Prescillia comments on her appointment, “I’m excited about leading the APRW Indonesia team and furthering the role that APRW plays in supporting and being a reliable communication partner for our clients in Indonesia. It is also important for us to build camaraderie with the team to have fun, grow and be fruitful in the work that we do and the projects entrusted to us by our clients.”
APRW said the Indonesia team will continue to work closely with its counterpart in Singapore, to be overseen by Anu Gupta, Director of APRW, to provide expertise and support to clients in the startup and technology industry.
Last September, APRW announced a partnership that seeks to empower future comms professionals for its 25th anniversary. The tie-up was with Nanyang Technological University’s Wee Kim Wee School of Communication and Information (NTU WKWSCI) in Singapore with APRW-NTU WKWSCI Student Development Fund at the center of it. The fund aims to help students fund their final-year projects at the school and recognize and celebrate the best ones.
