Singapore – Integrated communications agency APRW has announced the launch of its new business unit Digital Studio by APRW in a bid to meet the clients’ burgeoning needs in all things digital and for the web. As part of the new business launch, Sharon Koh has been appointed as managing director for Digital Studio by APRW.
The new business is an end-to-end digital solutions outfit, which will have deep capabilities in various technical areas to enhance its value-add to all digital stakeholders’ communication needs. In addition, the new business will drive its suite of digital services alongside APRW’S thriving PR practice. The plan to elevate the digital business is not a surprise, as technology and digital communications is the nervous system that links corporate strategy, finance, innovation, operations, and talent in today’s organisations.
“Digital Studio by APRW will comprise of professional specialists leading several functions – including performance and influencer marketing, video production, design and creatives, content marketing, account servicing, strategy and business development,” Koh said.
The new business unit is also a strategic move to attract and retain talents. It provides present and incoming team members with many career and growth opportunities – including different career pathways for the various functions, either a specialist or generalist track; and the possibility of job rotation.
“Digital Studio by APRW will groom aspiring young talents under the guidance of senior colleagues who will provide mentorship and training to build upon their expertise, and nurture them to become experts in their respective practice. They will also be encouraged to deepen their expertise through continuous learning programmes,” the agency said in a press statement.
Koh further explained that the vision for Digital Studio by APRW was birthed when she first joined APRW to start its digital practice, with a strong focus on social media and Content Marketing. She noted as well that it has been an exciting, rewarding yet challenging journey over the past eight years and APRW’s existing digital practice has grown from strength to strength.
“We are grateful to have gained trust and confidence from clients across multiple industries, establishing a solid foundation to pave the way for Digital Studio by APRW. With the various specialty functions in place, dual goals are achieved – value-add to our clients with expanded integrated digital solutions, and expand the knowledge base and capabilities of our team members,” she concluded.
