Singapore – AnyMind Group, the end-to-end commerce enablement company with a focus on Asia, is now officially part of TikTok’s marketing partners program, and will specifically join the list of enablers under the platform’s assistance for creative to brands. Through this, brands will now be able to plan and execute TikTok creator marketing campaigns within the group’s influencer marketing platform AnyTag.
Through the integration, brands that use AnyTag will be able to access all the features of the TikTok Creator Marketplace (TTCM) – the official platform for brand and creator collaborations on the short-video platform. Brands will be able to tap into TikTok’s first-party insights on audience demographics, growth trends, and best-performing videos, amongst others to identify the right creators for creator and paid advertising campaigns.
In addition, marketers can tap on AnyTag to understand a creator’s posting insights – including the best times for a creator to publish a post to get the highest user engagement. The integration also omits the need for marketers to toggle between TTCM and AnyTag to run influencer marketing campaigns with different groups of influencers, with AnyTag now having integrated capabilities for influencer discovery, campaign activation, campaign management, tracking, and reporting for TTCM campaigns.
Purwa Jain, managing director of product growth for AnyMind Group, said, “TikTok is an entertainment platform that we’ve worked with across various levels, from market entry and on-the-ground collaborations to tech integrations, to help marketers and creators to glean increased value from both our companies and corresponding platforms. We’re looking to expand the partnership to enable marketers to leverage TikTok even more effectively, ultimately driving forward the ecosystem.”
Meanwhile, Adrian Man, director of ecosystem partnerships for APAC & MENA at TikTok, shared that creators as the lifeblood of the platform make TikTok constantly think of new ways to make it easy for them to connect and collaborate with brands.
“We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way,” Man said.
At present, AnyTag enables marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns, including affiliate marketing campaigns that leverage influencers.
Aside from AnyTag, AnyMind Group has also developed connections for its other platforms with TikTok. In August 2022, its e-commerce management platform, AnyX, was connected with TikTok Shop to help businesses and online merchants improve cross-channel operational efficiency on even more e-commerce channels across Asia, including e-commerce marketplaces, brand.com sites, and social commerce platforms.
