Singapore – foodpanda has appointed Anna Znamenskaya as its new chief marketing officer, where she will be leading the brand, performance marketing and growth teams for the company in 11 markets across Asia-Pacific.
Znamenskaya was previously the chief growth officer at game developing company King/Activision Blizzard, and prior to that being the chief marketing officer at Rakuten Viber where she oversaw global marketing, product growth, business development, public relations, and analytics functions to create consumer-inspired innovations.
Prior to that, she was also the country manager for Apple Services in Russia , responsible for driving business growth and local operations of the App Store, iTunes, Apple Music and iCloud. She also served as the chief digital officer for Eurasia region of VEON, a global telco company, and in Mindshare, a global media agency.
In the past, Anna has also founded and grown several successful tech businesses including an online video streaming service, and a technology platform based on Big Data for retail banks.
Znamenskaya’s appointment follows the recent partnership of foodpanda and Colgate-Palmolive to expand the latter’s q-commerce capabilities in the Asia-Pacific region.
