Singapore – Global recommendation platform Outbrain has named Amrita de la Peña as its new managing director for Asia-Pacific. In her new role, de la Peña will be responsible for expanding the company’s offerings for agencies, brand advertisers, and publishers in the region.
Prior to joining Outbrain, she was recently the first general manager for Sprout Social in APAC. She also spent six years as the head of global brands for JAPAC at Twitter.
She brings with her over 25 years of experience in the digital marketing, media and advertising space.
Speaking of her new role, she said, “I am excited to join Outbrain at a time when the company is poised for significant growth in the APAC region. More and more marketers are understanding the real importance of trusted, premium content environments and looking to drive measurable outcomes and deeper engagement with audiences. I look forward to helping more brands, advertisers, and publishers leverage Outbrain’s suite of innovative technology and create even more value for all sides.”
Meanwhile, Alexander Erlmeier, chief revenue officer at Outbrain, commented: “Amrita is a seasoned leader with a track record of success in the digital marketing and advertising space. We are thrilled to have her on board as we continue to innovate our solutions to better serve brands, advertisers, and publishers. With her expertise and leadership, we are confident that we can build even more strong partnerships and deliver innovative solutions for our clients.”
De la Peña’s appointment follows recent appointments within Outbrain’s C-suite lineup namely Yonatan Maman as chief technology officer and Andraz Tori as chief product officer.
