Singapore – AI-powered enterprise customer data platform Amperity has announced a new composable approach for customer data management known as the ‘Lakehouse’ CDP.
Through this initiative from Amperity, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data.
IT teams can optimise how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data ensures brands can fuel the data-intensive demands of Generative AI and 1:1 personalization with high-quality data.
To enable the Lakehouse CDP’s core benefits, Amperity is adding a key new feature: Bridge. Amperity Bridge allows users to point and share data to and from a lakehouse rather than using the slower, less secure method of reverse ETL.
This uses each lakehouse’s open, industry-standard data formats so that data is available across the tech stack through a shared catalogue. This provides the benefits of zero-copy for greater control and compliance without unnecessary network calls and processing.
Going into more detail, the Lakehouse CDP’s features allows brands to utilise AI-powered ID resolution, quick shaping of data for activation, a tool that gives quick access and activate high-quality data from a lakehouse, and a secure platform for sharing data.
Talking about this approach, Barry Padgett, CEO of Amperity, said, “In today’s data-driven landscape, brands are struggling to unlock the true potential of their customer data due to the siloed nature of traditional data management tools. Amperity’s Lakehouse CDP rides the wave of open data sharing, enabling brands to build cross-platform data workflows.”
“Our goal is to ensure high-quality customer data is available across all platforms that use lakehouse architecture without replication. With Amperity, businesses can meet the data demands of Generative AI and personalization at scale with unparalleled data governance,” he added.
