Melbourne, Australia – AI-powered enterprise customer data platform Amperity has recently announced its appointment by omnichannel retailer Accent Group, to accelerate its first-party customer data strategy and deliver highly personalised interactions for a better customer experience.
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
This collaboration comes into fruition with Accent Group managing over 34 brands under its roster, and needing a comprehensive solution to bring together and manage multiple data sources of its various brands to advance its marketing goals.
With Amperity’s patented, AI-powered technology, Accent Group will utilise enterprise-scale identity resolution to build unified customer profiles to deliver audience segmentation and insights for retargeting and creating lookalike and suppression campaigns.
Talking about the partnership, Deena Colman, group general manager digital & marketing at Accent Group, said, “We strive to provide exceptional customer experiences across all of our brands, which requires a CDP that delivers on the promise of unifying all online and offline customer data and making it actionable. With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless, personalised omnichannel journey for our customers.”
Meanwhile, Billy Loizou, area vice president at Amperity, commented, “Accent Group is solely focused on putting its customers at the centre of the experience—that starts with a clean and accurate data foundation. We’re honoured Accent Group has chosen our AI-driven platform to help them scale their personalisation efforts and optimise marketing spend.”
