Sydney, Australia – Automotive business Servco, one of the largest Toyota dealer groups in Australia, has tapped customer data platform (CDP) Amperity to handle its customer data strategy to achieve a comprehensive view of the customer and drive better insights for the company.
Servco has previously worked with Amperity in 2019 to connect siloed customer data across its businesses, create accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust.
The automotive business faced similar business challenges to that of its global headquarters but had the added challenge of having a number of legacy systems that came by way of an acquisition. With thaat, Servco needed an easy way to consolidate all of these disparate systems and make the data actionable. Amperity was able to provide a next-generation data foundation to unify all of Servco’s customer data into one centralised location.
Kane McHardy, chief operations officer at Servco Australia, said, “With Amperity, we’ve been able to successfully harmonise all of our data from across multiple disparate systems to achieve a unified view of each customer. This has provided us with more insights, enabling us to offer a more sophisticated approach to the utilisation of that data.”
He also added that in the longer run, they expect to see more engaging content, a better customer experience, greater retention and loyalty and less frustration for their employees.
Meanwhile, Billy Loizou, area vice president at Amperity, commented, “We’re delighted to see Servco achieve fantastic results on par with that of Global. You look at the three key things we want to influence and that’s business performance, employee productivity and customer experience, and we’ve been able to achieve all three with Servco.”
He added, “We couldn’t be more proud to help Servco drive the best results for its marketing and business campaigns with unified customer data — the foundation that powers every insight and action they take to deliver a powerful customer experience every time.”
Recently, Amperity has been tapped by Forever 21 parent company Authentic Brands Group and Reckitt to handle their customer data strategy as well.
