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Tag: Amazon

[Launch] Amazon Ads
Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent
Posted on June 10, 2026
by Sharona Nicole Semilla
Sydney, Australia – Amazon Ads has expanded its AI-powered Ads Agent to advertisers in Australia, bringing its campaign planning and automation capabilities to Amazon DSP users in the market. The rollout gives self-service advertisers access to a conversational AI tool designed to streamline campaign...
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Amazon Ads x Spotify AU
Amazon Ads integrates Spotify inventory to boost programmatic reach in Australia
Posted on March 18, 2026
by Sharona Nicole Semilla
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
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Smartly integrates with Amazon DSP to expand CTV capabilities globally
Smartly integrates with Amazon DSP to expand CTV capabilities globally
Posted on March 4, 2026
by Teddy Cambosa
United States – Smartly has announced an integration with Amazon DSP that enables advertisers to extend their video campaigns to Amazon’s premium connected TV (CTV) inventory, including Prime Video, Fire TV, and third-party publisher inventory. The company said the integration responds to increasing...
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Amazon confirms workforce cuts affecting approximately 16,000 positions
Amazon confirms workforce cuts affecting approximately 16,000 positions
Posted on January 29, 2026
by Teddy Cambosa
Galetti said the restructuring reflects efforts first outlined in October to simplify Amazon’s organisational structure and reduce internal complexity.
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AMAZON x ROBLOX
Amazon integrates real-world commerce into Roblox in new experience launch
Posted on November 18, 2025
by Sharona Nicole Semilla
Singapore – Amazon has launched real-world product sales on Roblox for the first time through a new shoppable gaming experience created by The Gang in partnership with Amazon’s in-house creative team.  The “Amazon Holiday Gift Shop” pop-up enables US players aged 18 and above to purchase physical...
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Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Posted on January 29, 2025
by Teddy Cambosa
Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies. Markets in APAC who can have access to these solutions include Australia, India, Japan, and Singapore.
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flipkart-sad-panda-india
Flipkart’s latest campaign uses Sad Panda’s charms to create social media buzz
Posted on December 19, 2024
by Aliza Carmona
Flipkart has unveiled its latest ‘Android Advantage’ campaign, blending humour, relatability, and innovation with the whimsical charm of a Sad Panda, turning it into an internet sensation.
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Amazon reports S$2b investment across retail, cloud businesses in SG
Amazon reports S$2b investment across retail, cloud businesses in SG
Posted on November 29, 2024
by Teddy Cambosa
The company’s investment in Singapore supported more than 4,000 indirect jobs in areas like construction, logistics, and other professional services according to third-party consultancy firm Keystone Strategy. 
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Amazon Ads unveils new updates on DSP experience, AI ad tools
Amazon Ads unveils new updates on DSP experience, AI ad tools
Posted on October 18, 2024
by Teddy Cambosa
This feature brings together desktop, mobile, and app display inventory into a single line item, making it easier to launch and monitor reporting.
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Amazon, Flipkart breached antitrust laws over seller preference allegations: CCI
Amazon, Flipkart breached antitrust laws over seller preference allegations: CCI
Posted on September 17, 2024
by Teddy Cambosa
In a recent report by Reuters, CCI released a 1027-page report on Amazon and a separate 1,696-page report on Flipkart, both dated Aug. 9–which stated that the two companies were found to have created an ecosystem where preferred sellers appeared higher in search results, elbowing out other sellers.
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