Amazon Singapore’s first Prime Day to kick off in October

Amazon Singapore

Singapore – Amazon has announced that its annual deal event Prime Day will be running on its official dates, October 13 and 14. The event will be a first for Amazon Singapore since it launched last year. 

Aside from the discounts and savings in store for shoppers, Amazon will be launching e-Gift Cards on the event.’s e-Gift cards can be redeemed on an extensive selection of products and during Prime Day, members who purchase at least S$50 e-Gift card in a single transaction will be able to receive a bonus e-Gift card of S$10. 

Amazon will also be introducing 10 new categories of products on during the event. These will be musical instruments, gardening, furniture, jewelry, and watches, as well as luggage, business industrial, scientific supplies, and also video DVD, music, and software. 

Starting October 1, customers can already shop early exclusive offers and deals on leading up to Prime Day. Each day from October 1 to 12, items from one of Amazon’s category will be up for a 30 – 45% discount.

“This year’s Prime Day is an amazing opportunity for Prime members to enjoy savings with thousands of deals, explore our new expanded selection and get their holiday shopping done early, all from the comfort of their homes. In the midst of an unprecedented year, we’re excited for Prime members in Singapore and worldwide to discover new ways to support local retailers and save big on everything they need and love,” said Henry Low, country manager of Amazon Singapore.

In an effort to build on the momentum of the event, Amazon Singapore has also partnered with digital media Mothership to launch a shopper personality quiz on the site to help shoppers discover their shopper persona.

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