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Amazon Singapore nudges its sellers that they can receive govt’s digitalisation subsidy

MARKETECH APAC - September 18, 2020

Singapore – Local retailers selling on can receive the Digital Resilience Bonus (DRB) administered by Singapore’s Infocomm Media Development Authority (IMDA), reminds the company in a press release.

DRB is one of the efforts by the Singapore government amid the pandemic to uplift the digital capabilities of businesses across their different points of operations. Initially, DRB is offered to F&B and retail enterprises. 

IMDA has listed the different solutions that enterprises can apply for a subsidy, which includes eCommerce. Sellers, if eligible, can receive a one-time S$2,500 automatic cash payout.

According to IMDA, in order to qualify, the enterprise must be incorporated on or before 26 May 2020 with a Food Service or Retail SSIC code, and has been using the digital solutions on IMDA’s list between 1 June 2020 and 30 June 2021.

Bernard Tay, the country leader for seller services said, “As local retailers continue to adapt to the new normal, digitalisation is key to enabling them to build resilience and tap into new revenue streams domestically and internationally.”

He added, “Small and medium businesses are a part of Amazon’s DNA and we remain committed to their success. The new initiatives will provide the necessary push in encouraging local retailers to step up digitalisation efforts and we’re happy to work with IMDA on the Digital Resilience Bonus to offer additional support to them during this time of need.”

Just recently, Amazon has pledged to invest US$18 billion in 2020 to support small and medium businesses globally and an additional US$100 million assistance to be given out during its annual deal event Prime Day and throughout the holiday season.

The Singaporean unit of the company is also in an ongoing collaboration with Enterprise Singapore on the eCommerce Booster Package which will offer local retailers a one-time grant of up to S$9,000 when they register to sell with