Singapore – Amazon Music and live streaming service Twitch have partnered to announce that Twitch’s live streaming functionality will now be integrated into the Amazon Music app, enabling users to move seamlessly between live streams and recorded music.
Available since Wednesday on iOS and Android, artists worldwide will now be able to connect live with Amazon Music’s customers across all streaming tiers.
With this incorporation come new features to navigate the live stream function, such as push notifications from artists users follow when they go live on Twitch. On the artists’ side, they will be able to easily link their Twitch channel to Amazon Music via the newly-launched Amazon Music for Artists app.
The companies revealed in the press statement that the COVID situation has been a big determinant in the platforms’ collaboration when during this time, in-person events have been largely limited.
Amazon Music Director Ryan Redington said, “We’re providing artists with more tools to instantly engage with fans, and this new feature couldn’t arrive at a more crucial time in the industry.”
Tracy Chan, VP, Head of Music at Twitch added, “Especially now in a time when traditional venues are closed and tours have been canceled, musicians are looking for new ways to continue creating, [connecting] with fans, and [building] community.”
A number of artists have already jumped in on the new feature, and starting this week, fans can now view artists’ shows live on Amazon Music’s Twitch channel.
Among others, The Killers’ Brandon Flowers and Ronnie Vannucci Jr. will join Amazon Music on 4 September at 1 pm Eastern Time to answer fan questions about their latest album, Imploding the Mirage.
Soul singer and storyteller Nicole Atkins will also be hosting on the platform a variety series slated every Wednesday at 7 pm ET, with performances and interviews with friends and artists including Elle King, Cut Worms, and Whitney.