APAC – Aleph, an ecosystem of global digital experts and technology-driven solutions that enable the development of digital marketing, is expanding its partnership with Reddit to support the growth of advertisers and agencies in Cambodia, Hong Kong, Malaysia, Taiwan, and Vietnam.
Through the expanded partnership, Aleph will be in charge of developing and growing markets for platforms in the digital advertising space. With dedicated sales and support teams who are actively working in many areas, Aleph enables big platforms to expand into new markets and establish connections with regional advertisers.
The move into the Asia-Pacific (APAC) comes a little over a year after Aleph’s original partnership with Reddit. This focus on the APAC strengthens Aleph and Reddit’s partnership and supports Reddit’s growing global sales staff.
The partnership includes an Australian team and uses the platform to connect local advertisers in 13 European countries and seven Central Asian countries.
Speaking about the partnership, Harold Klaje, Reddit chief revenue officer, said, “As Reddit continues to scale internationally, it’s imperative we have the right teams on-the-ground in countries all over the world, who can connect local advertisers with our local audience and drive long term business success. Our Aleph partners are extensions of our Reddit Sales team and our work together strengthens our global footprint, allowing us to reach a more diverse set of advertisers across key regions like Europe, the Middle East and now APAC.”
Meanwhile, Sunny Nagpal, Aleph APAC managing director, expressed, “We are delighted to further expand our partnership with Reddit. Our reputation in the market has enabled the growth of such partnerships and for that, we are grateful. Expanding our work with Reddit into APAC will see our local teams bring decades of experience to drive opportunities for local advertisers and brands across all industries, connecting them with Reddit users in their local market and beyond.”
