Singapore – Quantcast, global adtech company, has announced that its cookieless solution for the Quantcast Platform is now available in Southeast Asia. The company will now be able to assist marketers in the region in finding new audiences in cookieless environments, including Safari and Firefox.
The new cookieless solution was formally launched last September. The solution allows for cookieless activation with just one click and leverages multiple signals for a holistic view of the open internet. Ara™, Quantcast’s unique AI and machine learning engine, makes sense of complex multiple signal sets to understand behavioral patterns, which allows marketers to find, activate and measure audiences without third-party cookies.
Andrew Double, Quantcast’s managing director for APAC, believes that now is the time to begin testing and activating on cookieless environments ahead of cookies deprecation in 2023.
“We have enabled cookieless capabilities to allow customers around the world to reach, influence, and acquire new audiences on cookieless inventory and go beyond the competition for limited cookie-based impressions and inventory,” said Double.
In the first half of the year, Google, which has been eyeing cookie deprecation for 2021, has delayed such for another year. Similarly, tech giant Apple has also tightened its privacy features with an update that’s been designed to conceal a user’s identity amid browsing in Safari.
