Mumbai, India – Blis, the integrated planning and buying platform for advertising, is further expanding its operations in India with two new strategic roles.
Blis has added to the investment in regional roles to drive growth and meet advertiser demand, now offering a truly national sales representation across India. The company welcomes new Head of Sales, Nabajit Nath, and Associate Group Head, Nived Kansal.
Nath will be based out of Mumbai to lead the sales efforts across the region. Nath joins the team with more than a decade of experience in digital advertising and technology sales, including Paytm, Flipkart and Network 18. Most recently, at Paytm, Nath led the foundational sales team, driving growth and success for the business across a number of years.
On his appointment, Nath said, “I was drawn to the role due to the company’s strong people focus, and I’m determined to contribute to this dynamic, innovative, and fast-paced organization which pioneered location-powered advertising solutions.”.
Supporting Nath in Mumbai is Ishika Sharma, who has recently been promoted to Associate Director West, and in the south, Sales Lead, Lloyd Joseph, who joined the Blis business in Bangalore last year.
The new Associate Group Head, Nived Kansal, meanwhile, will be leading the Delhi region for Blis. Kansal comes to Blis with over 10 years’ media experience across India, working at major global and local companies such as Google, LinkedIn, and most recently mobile ads provider Inmobi, where he was the Brand Solutions Expert across telco, consumer durables, OEM, and auto.
Commenting on the announcements, Emma-Jayne Owens, managing director for APAC at Blis, said, “We’ve driven significant growth across the APAC region over the past few years and I’m delighted to be building further momentum with our new hires. They join Blis to drive our ambition for an even stronger team across more regions in India, where their combined local knowledge, expertise and seniority in digital advertising and technology allows us to support market leading solutions and our clients’ businesses growth.”
