New York, USA – Global adtech Criteo has appointed Brian Gleason, the global chief commercial officer at media investment agency GroupM, to be its new chief revenue officer, which will take effect on 1 April.
In his current role at GroupM, Gleason is handling a portfolio of dynamic businesses. Prior to this, he has also served as CEO of programmatic audience platform Xaxis, and the group chief revenue officer at media firm IDG Consumer & SMB.
As the new chief revenue officer at Criteo, Gleason will be leading a global team of over 1,500 associates focused on helping clients drive outcomes on the open internet through the adtech’s Commerce Media Platform solutions and fortifying Criteo’s leadership in Commerce Media.
Commenting on his appointment, Gleason said, “Criteo has grabbed the attention of the market by carving out a unique and compelling position within our industry. I’m excited to help our clients and our company realize the full potential of the Commerce Media opportunity we’re all staring at across the open internet.”
Meanwhile, Megan Clarken, Criteo’s CEO, shared that Gleason will be leading a transformed business that is leaning into a significant and growing opportunity that exists for media owners and brands on the open internet.
“Brian’s unmatched success helping clients win in Commerce Media coupled with his values that closely align to Criteo’s make him ideal for this role,” said Clarken.
In December 2021, Criteo has entered into an exclusive negotiation to acquire IPONWEB, an adtech company for US$380m in a combination of cash and CRTO treasury shares, which will help accelerate its strategic plans to shape the future of commerce media and deliver ideal commerce audiences at scale to both marketers and media owners across the open internet.
