Malaysia – ADA, Asia’s digital marketing agency, has announced a partnership with Cycle & Carriage, an automotive manufacturer that serves Malaysia’s affluent and high-affluent segments. Together, they intend to incorporate artificial intelligence and natural language processing (AI/NLP) technology into their conversational interactions on the martech stack.
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage’s commitment to staying creative and utilising digital solutions to improve its capacity for providing customer support.
The staff at ADA has worked closely with Cycle & Carriage, fully comprehending their company needs and objectives. They have developed specialised digital solutions to address problems and seize opportunities in the automobile sector. Cycle & Carriage is now able to take advantage of ADA’s expertise in AI/NLP integration, automated customer support systems, and data-driven marketing tactics due to this cooperative effort.
Cycle & Carriage plans to leverage ADA’s experience even further in order to increase opportunities for upselling and cross-selling, increase the reach of CTWA campaigns, and maximise the efficiency of media and digital marketing.
Cycle & Carriage is the first customer at the CES to use ADA’s AI/NLP services. Cycle & Carriage hopes to increase the reach and effect of CTWA initiatives by working together with ADA Marketing Service on a continuous basis. By utilising the most recent martech products.
Speaking about the partnership, Stephen Tan, general manager, head of marketing, Cycle & Carriage, said, “We are incredibly grateful for ADA’s unwavering dedication and support throughout the WABA migration journey. ADA’s commitment to excellence and innovative solutions has truly elevated our customer experience and positioned us for success in the digital landscape. We look forward to continuing our partnership and achieving even greater milestones together.”
