Melbourne, Australia – After a highly competitive pitch, Australian digital ad agency Magic has won the media strategy and media buying remit of security software and hardware company Sophos.
As it lead the media strategy in Australian office, Magic’s new office in West Hollywood will serve the Sophos account and effectively launch the Alchemy methodology to US market.
Magic’s revolutionary mathematical media-buying methodology Alchemy is also one of the factors of being chosen by Sophos to handle the remits. Alchemy employs statistical datasets, custom mathematical modelling, and direct mathematical findings to power media buying optimisations and planning.
Jordan Taylor-Bartels, CEO of Magic, said that they are thrilled to be chosen as the agency to manage the media strategies of Sophos, which serves as a testament that their strategies and media methodologies are ahead of traditional network approaches.
Meanwhile, Megan Cabrera, VP of global marketing operations at Sophos, commented, “Magic’s mathematical led media-buying strategy and execution will empower Sophos to understand its customers better and find the most efficient and cutting-edge ways to engage with them. We are excited to see the impact of this partnership on our global marketing strategy.”
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
