Manila, Philippines – Media giant ABS-CBN has announced a partnership with Indian over-the-top (OTT) service MX Player to bring several of its shows to India, dubbed in multiple languages such as Hindi, Tamil, Marathi, Bengali, Kannada, and Malayalam.
Some of these shows include “The General’s Daughter”, “Hanggang Saan” (A Mother’s Guilt), “A Love to Last”, “Mea Culpa”, and “Love Thy Woman”.
According to ABS-CBN, its recent partnership reflects its cross-border endeavours, such as international co-productions, content adaptations, and multilingual distributions, which is deemed a ‘timely opportunity’ for them.
Maribel Hernaez, managing director for Asia-Pacific at ABS-CBN Global, said, “In this partnership, ABS-CBN and MX Player are able to show to a wider range of audience the shared culture of Filipinos and Indians, and – more importantly – a true humanity through exceptional storytelling. Whether it’s about revenge or a love story, crime or action, family or society, viewers will surely find a story apt to their taste.”
Meanwhile, a spokesperson for MX Player said, “MX Vdesi is a content category that is performing extremely well on our platform, and we strive to bring viewers compelling stories from around the world in an Indian language of their preference. We’re delighted to expand into a new international territory with the addition of these five Filipino titles and we believe the highly relevant and relatable narratives will strike a chord with Indian audiences.”
The new partnership comes after a recent partnership by ABS-CBN with Warner Brothers Discovery to bring several of its lifestyle programs across APAC viewers. ABS-CBN has also teamed up with media giant rival GMA Network to bring several of its ‘Star Cinema’ movies to the network, as well as partnering with Hong Kong telco SmarTone to provide Filipino entertainment content in Hong Kong.
