What's NEXT 2023 horizontal banner

ABS-CBN inks deal with Warner Bros. Discovery to bring lifestyle programs in Asia

ABS-CBN inks deal with Warner Bros. Discovery to bring lifestyle programs in Asia
  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

Manila, Philippines – National media conglomerate ABS-CBN has signed a deal with US-based global media conglomerate Warner Bros. Discovery to bring ABS-CBN’s lifestyle programs to a much wider audience in Asia.

Three of the highlighted programs include ‘Beached’. a travel show hosted by Marc Nelson and Maggie Wilson–which will air on Discovery Asia, as well as ‘The Crawl’ by Piolo Pascual and ‘Foodprints’ by Sandy Daza, which will air on the Asian Food Network.

Aside from linear broadcast, the three shows will also be available on the streaming platform Discovery+ on iOS and Android devices.

Locally, these programs can be watched on the Metro Channel, Cignal, and GSAT.

The international partnership just comes months after ABS-CBN terminated its previously-agreed partnership with local media network TV5, over concerns of local regulations and scrutiny brought by the suspension of its media franchise on free television.

Despite that, ABS-CBN has been expanding locally and internationally, most recently with its opening of a Los Angeles office, as well as partnering with fellow media giant GMA Network and Hong Kong-based telco SmarTone.

Share this story