Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Global
No posts found

SoftServe launches generative AI lab to aid businesses in generative AI solution implementation

by Teddy Cambosa

-

September 12, 2023

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Singapore – SoftServe, a provider of IT consulting and digital services, launches its Generative AI Lab with the objective of assisting businesses in achieving concrete business results through the application of Generative AI solutions.

Through research and development of generative models in numerous AI applications, the newly established lab strengthens SoftServe’s AI/ML knowledge. It is supported by a team of professionals committed to improving the potential of Generative AI, spanning from initial discovery to practical integration.

The SoftServe Generative AI Lab will support research and development projects in a variety of areas, including model improvement, domain adaptation, multimodal Generative AI, cost-performance enhancements, operational management (LLMOps), and other facets. Its goal is to combine various technologies and methodologies within these focus areas to create spanning a range of industries.

The expertise and resources developed in the lab will be incorporated into realistic business scenarios by matching these research priorities with the requirements and plans of SoftServe’s clients for efficient implementation.

Alex Chubay, SoftServe’s chief technology officer, said, “Unlike other areas with more developed and mature best practices, Generative AI stands out with its novelty and emergent properties unveiling not just technological innovations, but also groundbreaking use cases that may redefine business strategies.” 

He remarked, “The pace of innovation here is staggering, often overwhelming businesses with new advancements released weekly. This is where the Generative AI Lab shines. It’s not just a hub for rapid experimentation, value discovery, and solution engineering with the latest techniques and technologies. It’s a conduit for channeling this explosive innovation directly to our clients.”

Meanwhile, Iurii Milovanov, SoftServe’s AVP of AI & Data Science, commented, “To move forward, we must be strategic about implementation. This is where a pragmatic approach becomes critical to proving these once-hypothetical possibilities can make real impacts across various business functions and industries.”

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Technology Singapore Artificial Intelligence Southeast Asia SoftServe
Share this article

Related Articles

View All
Virgin Atlantic taps Amperity to deliver AI-powered unified customer profiles
Technology Global
Virgin Atlantic taps Amperity to deliver AI-powered unified customer profiles
September 12, 2023
By Teddy Cambosa
Untitled design (13)
Technology Global
Sitecore announces AI integration to content, commerce solutions offering 
September 12, 2023
By Teddy Cambosa
WhatsApp Image 2023-09-11 at 11.48
Technology Global
Sprinklr teamed up with Google Cloud to enhance its AI capabilities for unified CX
September 11, 2023
By Teddy Cambosa
Around 87% of SG customers want to know if they are communicating with an AI or human
Technology Southeast Asia
Around 87% of SG customers want to know if they are communicating with an AI or human
September 11, 2023
By Teddy Cambosa
How marketers shift towards embracing AI, enhancing CX, and entertainment in 2023
Marketing Global
How marketers shift towards embracing AI, enhancing CX, and entertainment in 2023
September 11, 2023
By Teddy Cambosa
MARKETECH-PHOTOS
Marketing Southeast Asia
Coway, Grey Malaysia team up to utilise AI as an invitation for nationwide study on resting habits
September 11, 2023
By Aliza Carmona
No posts found

Featured Articles

View All
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Marketing Featured Southeast Asia
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
August 29, 2023
By Teddy Cambosa
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Marketing Featured APAC
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
August 29, 2023
By Aliza Carmona
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Marketing Featured Southeast Asia
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
August 11, 2023
By Teddy Cambosa
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Marketing Featured APAC
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
August 8, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

britannia biscuit
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation 
June 5, 2026
Julian Bartolome
No posts found
Original Source debuts new brand platform in OOH push via SICKDOGWOLFMAN
June 5, 2026
Sharona Nicole Semilla
Australian Government appoints Think HQ for national bowel cancer screening campaign
June 5, 2026
Sharona Nicole Semilla
Nike Football brings ‘Rip the Script’ platform to Singapore with immersive fan experience
June 5, 2026
Aliza Carmona
Klook launches first branded attraction globally with Skyslides at Skypark Sentosa
June 5, 2026
Sharona Nicole Semilla
LEGO Group launches FIFA World Cup 2026-themed football activations in Singapore
June 5, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin