Sydney, Australia – Sitecore, a comprehensive digital experience software platform, has acknowledged its ongoing commitment to incorporating AI capabilities into its range of content and commerce solutions. This statement was announced in Sydney during the Sitecore DX (digital experience) Sydney 2023 conference. The business has already incorporated AI capabilities into its personalization and content cloud software.
A personalisation platform from Sitecore enables brands to gain insights from customers’ prior website interactions and has introduced an AI-driven Content Cloud for businesses.
OpenAI’s ChatGPT has already been fully integrated into the company’s suite of fully modular software solutions. By enabling marketers to integrate Generative AI capabilities into their Sitecore-driven marketing technology stack, this new feature, powered by Microsoft Azure OpenAI Service, improves efficiency, personalization, and scalable content production across Sitecore’s broad range of modular solutions.
Marketers can adapt their solutions by integrating their AI tools through open APIs (application programming interfaces) and customizable user interfaces (UIs) using Sitecore’s fully-modular approach. Examples from the real world include integrating ChatGPT into the Sitecore XM Cloud CMS (content management system) for quick translations and using ChatGPT to edit marketing content in the content hub to better tailor it to target audiences and distribution channels.
Additionally, Sitecore customers can use Dall-E to create various image variations for omnichannel campaigns managed by Sitecore’s Content Cloud.
Steve Tzikakis, CEO of Sitecore, said, “The future of marketing technology and brand experience will be AI-fuelled due to the sheer power of machine learning tools. However, businesses will need to move away from legacy software stacks, and infuse AI systems into composable software approaches that enable true flexibility and the ability to provide their customers with personalised and rich experiences.”
In a recent survey of 400 marketers in the US, Sitecore identified generative AI as a beneficial innovation that brand marketers must implement if they want to offer quick personalization to customers looking for immersive and intuitive digital experiences.
Tzikakis also commented, “Our Generative AI offering has been created to integrate with our composable strategy. Generative AI developments are moving incredibly fast. In fact, while 77% of US marketers feel their technology can handle AI demands, 45% are concerned by the significant costs they perceive will be required to maintain growth.”
He added, “Sitecore’s composable platform helps combat this fear by giving Sitecore customers the ability to leverage our unique, composable offering, which allows brands to control when and how much spend they can invest depending on customer needs.”
