Sydney, Australia – Local agency Paper Moose has announced its own podcast series ‘The Mucky Middle’, which will focus on stories about the art of balancing purpose and profit across businesses
Nick Hunter, founder of Paper Moose, will be the show’s host. In ‘The Mucky Middle,’ Nick has dialogues with various business executives, probing their experiences of fostering businesses while overcoming the real-world obstacles of the business world.
The first episode of “The Mucky Middle” features Young Henrys’ Oscar McMahon, who talks about his experiences turning the B Corp brewery into a recognized Australian beer brand while drawing comparisons to his time spent touring with rock and roll.
Hunter said, “Brands approach us to help them navigate the challenges and unknowns of balancing doing good while turning a profit, which we’ve dubbed the “Mucky Middle”. Everyone’s experience is unique, but what comes across in all the chats I’ve had is the satisfaction they get when the balance is right.”
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