India – Wunderman Thompson India has been appointed as the agency on record (AOR) for smartphone brand vivo in India. Wunderman Thompson was chosen to supervise Vivo’s product portfolio after a thorough review including multiple agencies. They will be in charge of three product lines: the V series, the Y series, and the Series T.
Wunderman Thompson will take responsibility in developing and executing integrated marketing campaigns and digital initiatives for the brand, with a focus on increasing product visibility, reinforcing positioning, and increasing consumer awareness in order to maintain product leadership.
Joy Chauhan, chief client officer at WT South Asia and managing partner at WT Delhi, said, “It’s a proud moment to partner with Vivo in a highly competitive category. At Wunderman Thompson, we inspire growth for ambitious brands, and we are excited about partnering with Vivo to provide business solutions and drive growth for the brand. With Vivo on an exciting growth trajectory, we are thrilled to be part of their growth journey and create stellar work on their new range of products.”
Meanwhile, Karun Arora, head of marketing communications at vivo India, said, “Consumer is at the heart of everything we do at Vivo. During the pitch, Wunderman Thompson team presented a consumer centric integrated approach that resonated with us. We are excited to welcome them as our AOR on product series, I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”
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