Tag: Vivo

Thailand – vivo Thailand, in collaboration with Grey Thailand, has launched a heartwarming Teacher’s Day campaign that beautifully celebrates the unique bond between teachers and students, captured through the lens of the vivo V40.

The campaign highlights the inspiring story of Teacher Waree, a beloved educator whose unwavering dedication and belief in her students’ potential exemplify the true spirit of teaching.

Equipped with the vivo V40, Teacher Waree captured heartfelt portraits of her graduating Grade 12 students, each image reflecting the unique spirit and potential she sees in them. These cherished photographs are now displayed in a school exhibition.

Titled ‘Always in My Eyes,’ the exhibition, organised by vivo and Grey, illustrates how a teacher’s lens captures the best in their students, while the vivo V40’s camera brings those visions to life with breathtaking clarity. It symbolises the heart of a teacher, guiding students toward a bright future and offering them timeless images filled with hope and encouragement.

In addition to the exhibition, the campaign features a heartwarming documentary by Thai filmmaker Puangsoi Aksornsawan, showcasing the bond between teachers and students in Thai schools. The film offers an intimate look into Teacher Waree’s world, with the vivo V40’s ZEISS-powered portrait capabilities beautifully capturing the emotions and connections at the heart of the story.

“A teacher’s dream is to see their students grow and thrive, to become whatever they aspire to be. And no matter how much time passes, every teacher will always carry love and care for their students,” Teacher Waree shared.

New Delhi, India – Vivo, a smartphone brand, has launched a new campaign about the Diwali festival in celebration of its 10 years in India. The campaign, titled ‘The Spirit of Homecoming,’ celebrates the joy of family reunions during the festival.

In partnership with FCB India, Vivo’s campaign highlights the brand’s commitment to building meaningful connections. It reflects the brand’s mission to connect people with their loved ones in India, especially during the festive season.

The campaign tells the story of children who want to return home for the festival, despite being in different areas. Meanwhile, their parents’ longing to see them remains unspoken. It is a reminder that the essence of Diwali is not found in festive lights but at home.

Diwali is the festival of lights celebrated in India during autumn every year.

Geetaj Channana, head of corporate strategy at vivo India, said, “As we celebrate 10 years of vivo in India, this Diwali campaign is a tribute to the unbreakable connections that define us. In a world pulling us in different directions, true joy lies in moments shared with those who matter most.”

“At vivo, our goal has always been to bridge distances and empower consumers to capture life’s meaningful moments. With our innovative camera technology, we enable families to preserve and revisit the joy of togetherness, wherever life takes them,” Channana added.

Mayuresh Dubhashi, chief creative officer at FCB India, commented, “Every festive season, every parent across India, has just one question for their children – ‘When are you coming home?’ Sometimes, it takes the form of words, asked matter of factly, in a phone conversation. And sometimes, it takes the form of pictures – missing fairy lights, that you would help put over the doorway, a missing rangoli, that you would help decorate the verandah with, or a missing smile, that you, and only you, could bring to your parent’s face. This Diwali, vivo celebrates ten years of taking the pictures that bring millions to where they belong during the festive season – to the ones they love.”

Manila, Philippines – The National Basketball Association (NBA) and smartphone brand vivo have signed a multi-year marketing partnership in the Philippines, which also includes vivo returning as the official smartphone partner of the NBA in the country.

The agreement builds on a previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA – the league’s global youth basketball program for boys and girls – and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams, interactive fan activities and authentic NBA entertainment.

Through the collaboration, vivo will be the presenting partner in the Philippines of the ‘NBA All-Star Voting’, a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com; as well as return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.  

In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the NBA’s localised Facebook and TikTok pages in the Philippines.

“Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives. This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports,” a statement from the vivo Philippines management was released.

Meanwhile, Mae Dichupa, senior director of global marketing partnerships at NBA Philippines, commented, “We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation. Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”

India – Wunderman Thompson India has been appointed as the agency on record (AOR) for smartphone brand vivo in India. Wunderman Thompson was chosen to supervise Vivo’s product portfolio after a thorough review including multiple agencies. They will be in charge of three product lines: the V series, the Y series, and the Series T.

Wunderman Thompson will take responsibility in developing and executing integrated marketing campaigns and digital initiatives for the brand, with a focus on increasing product visibility, reinforcing positioning, and increasing consumer awareness in order to maintain product leadership.

Joy Chauhan, chief client officer at WT South Asia and managing partner at WT Delhi, said, “It’s a proud moment to partner with Vivo in a highly competitive category. At Wunderman Thompson, we inspire growth for ambitious brands, and we are excited about partnering with Vivo to provide business solutions and drive growth for the brand. With Vivo on an exciting growth trajectory, we are thrilled to be part of their growth journey and create stellar work on their new range of products.”

Meanwhile, Karun Arora, head of marketing communications at vivo India, said, “Consumer is at the heart of everything we do at Vivo. During the pitch, Wunderman Thompson team presented a consumer centric integrated approach that resonated with us. We are excited to welcome them as our AOR on product series, I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”

Kuala Lumpur, Malaysia – Smartphone brand vivo has released a new campaign that features nine Malaysian A-list celebrities to share on how vivo’s X80 flagship series enhanced their daily activities.

The campaign features celebrities such as TV personalities Gan Jiang Han, Tong Bing Yu, Jeff Chin, Wayne Tong; alongside Vanilla Crepe Nelson founder Liew, Kubis & Kale founder Aaron Lim, and film director Ghaz Abu Bakar.

In addition, the campaign features testimonials from these celebrities, such as Wong saying that the ZEISS co-engineered vivo X80 series enables him to capture perfect shots with hyper-clarity details and accurate colour tone. Or how vivo’s dual chip supported vivo X80 series helps She Ting’s job as a newscaster to take down important notes and revise news articles whenever and wherever

Kuala Lumpur, Malaysia – Smartphone brand vivo in Malaysia has launched its fourth short film for this year’s Raya, which is in line with the upcoming launch of its new vivo X80 Series.

Shot using the new vivo X80 Pro, the film was produced together with well-known local director Ghaz Abu Bakar, who has launched many Malay films, television dramas, and music videos.

Titled ‘Chup! Raya Dulu!’, the short film tells the story of a rich family and their journey in being a part of the community during the Raya celebration. It is also accompanied by a theme song – Takbir Lebaran, which was performed by the Malaysian singer celebrity, Dato’ Sri Siti Nurhaliza. 

vivo Malaysia shared, “The new and self-developed vivo V1+ imaging chip is making its debut in the upcoming vivo X80 series, where it is bound to enhance the display and imaging capabilities of the device.”

Most recently, vivo Malaysia has also announced a special partnership with premier gaming brands Razer and PlayerUnknown’s Battlegrounds (PUBG) to launch a brand-new smartphone series, vivo T1 series, with gaming at its heart.

Kuala Lumpur, Malaysia – Smartphone brand vivo in Malaysia has recently announced a special partnership with premiere gaming brands Razer and PlayerUnknown’s Battlegrounds (PUBG)  as they launch a brand-new smartphone series, vivo T1 series, with gaming at its heart.  

The tech company shared that the series model will be available in two colours, Turbo Black and Turbo Cyan. “Get. Set. Turbo!” is the official slogan accompanying the new T1 series, which conveys vivo Malaysia’s commitment to offering its gaming series to Malaysia soon. 

According to vivo, the partnership with Razer aims to deliver an ‘elevated gaming experience’  on a smartphone, while the tie-up with PUBG is slated to organise an upcoming campaign for Malaysians. 

Kuala Lumpur, Malaysia – Global technology company vivo in Malaysia has released a new short film, aimed at inspiring Malaysians to reach for their dreams no matter the circumstances.

The new short film features a deaf Malaysian girl’s determination to be a national athlete. It was shot with the vivo X70 Pro, the professional photography flagship smartphone with advanced mobile imaging technology co-engineered with ZEISS.

Titled ‘Shout it Out’, the film follows the true story of Siti, a deaf Malaysian since young who, against all odds, fights her way to master Karate and represent Malaysia in an international Karate tournament. Set in scenes where she constantly faces various challenges and rejections, being laughed at and self-doubt, the film highlights her strong determination coupled with her teacher’s unwavering guidance to get her on the world stage as a national athlete.

Mallory Lee, the director of ‘Shout It Out’, shared that he wanted to capture the true essence and emotions played by Siti, showing her struggles, joy, determination and courage in reaching her dreams regardless of her difficulties.

“Using the vivo X70 Pro, I was able to capture all of that as seen in the final video. I hope Malaysians would be inspired watching this short film as it inspired me,” said Lee.

Meanwhile, Mike Xu, vivo Malaysia’s CEO, believes that every person has the potential of accomplishing great achievements, regardless of their background, and they are humbled to have the opportunity to share the life of Siti through the film. 

“Using the vivo X70 Pro’s advanced imaging technology, the film demonstrated the filming capabilities of the smartphone and its potential as a professional filmography device,” said Xu.

The ‘Shout it Out’ short film is now available and can be viewed on vivo Malaysia Official Youtube Channel.

Singapore – Recommendation platform Outbrain has announced an agreement with global technology company Vivo, to power Vivo’s browser newsfeed with native content.

Through the agreement, Vivo will utilize Outbrain’s OB News feature, which relies on content from Outbrain’s premium publisher network and allows partners to tap into a stream of editorial content from these sites at no extra cost alongside trusted native monetization.

Said news and native advertising format allows Outbrain’s partners to choose from a range of categories to match their users’ interests and will specifically help Vivo’s daily active users across Southeast Asia discover leading editorial content in new ways and in new places.

Bob Xu, business development director at Vivo, said, “The easy integration of OB News into our platform allowed us to already see a marked improvement in our user engagement and monetization strategy. Outbrain’s recommendation technology is second-to-none in terms of editorial content and brand-safe environment.”

Meanwhile, Stephanie Himoff, VP of publishers at Outbrain, commented, “We continue to work with top-tier OEMs to be the premier business partner in the industry. Utilizing our best-in-class recommendation technology, such as OB News, to help partners optimize their engagement and monetization journey is something we continue to pride ourselves in as we work with Vivo to put our recommendations in front of audiences across the world.”

India – Smartphone brand vivo in India has released its campaign for Deepavali or Festival of Lights which takes the theme of the ‘Joy of Homecoming’.

Created in collaboration with Dentsu Impact, the creative agency from the India division of dentsu international, the film aims to address the need of treasuring special moments through encapsulating the role of smartphone photography in rekindling the ‘joy’ of connections and elevating the festive cheer. 

Starring the Bollywood actor Kanwaljit Singh, the ad film starts by showing the ‘loneliness’ of an old man whose entire family has moved out, allowing travelers to rent his house for short stays. It then transitions to showing a young man who has decided to get away from the polluted city life, arriving at the old man’s house to celebrate Deepavali. An emotional roller-coaster, the film ended on a happy note, uniting the old man and his family.

Nipun Marya, the director of brand strategy at vivo India, shared that the campaign aims to bridge the emotional and physical distances between families and spread happiness through smartphone photography. 

“At vivo, we understand that technology is an enabler for the joy in our lives, and through this campaign, we want to celebrate homecoming and rekindle the joy of connection,” said Marya

For Anupama Ramaswamy, Dentsu Impact’s managing partner and national creative director, Deepavali is a very apt occasion to send out the message of strong bond, as it is about celebrating the coming home of children after a long period of time. 

“What really tugs at heartstrings is the song that accompanies each moment. It has been carefully composed to highlight every emotion – ‘happiness’, ‘sadness’, ‘laughter’, and tears. The lyrics have also been written from the heart, each word flowing seamlessly into the next to tell us that memories have the ability to bridge any distance and pull anyone back home. And vivo, with its high-quality camera, is the perfect tool to stir these memories via the power of pictures,” said Ramaswamy.

The campaign has rolled out across mainline and digital platforms.