Sydney, Australia – Creative technology agency whiteGREY has appointed Reeshma Bhanji as its executive creative director. The appointment is targeted at significantly boosting the agency’s design and creative offering.
In the new role, Bhanji’s immediate focus is to lead the Scentre Group (Westfield) business with an additional responsibility to develop and deepen whiteGREY’s creative offering to drive business transformation for clients.
She also brings with her a wealth of experience from both agency and client-side to whiteGREY. Her expansive retail experience is garnered from working across brands such as Freedom, Rebel Sport, Aesop, and Glasshouse Fragrances, where she created award-winning campaigns and led strategy and creative thinking to create in-store spatial design experiences.
Prior to joining whiteGREY, Bhanji was previously with The General Store as its creative director and was also the founder of Flying Fish Designs.
On her new appointment, Bhanji said, “While design thinking is a critical component of the creative process, my true passion lies in collaborating with my team and our clients to identify solutions that can genuinely foster the growth of their business. This human-centric approach is what drives great creative and design, and I’m thrilled to bring this perspective to both whiteGREY and its clients.”
Chad Mackenzie, whiteGREY’s national CCO also said that Bhanji’s appointment was a game-changer for whiteGREY supporting the agency’s ongoing investment in outstanding talent. He added that Bhanji will likewise provide a new perspective for clients and expands the agency’s brand design offering.
“With a career built on a strong foundation of visual arts and design, Reeshma leans heavily into design, strategy and creativity to discover what will work for her clients’ brands to make their business better. Reeshma helps see the world differently, creating powerful as well as beautiful client solutions using design thinking to grow her client’s businesses,” said Mackenzie.
He added, “She is well known to challenge conventions to create breakthrough brand experiences and her unique way of blending design, strategy and creativity is an exciting proposition to bring to market and is the next step in the evolution of whiteGREY’s already strong creative offering.”
Bhanji’s appointment is effective immediately. She will also be based in Sydney for the new role.
