Samsung announces key leadership appointments in APAC to support FAST consumption in region

Singapore – Samsung has made key leadership appointments across its TV services business as fast ad-supported TV (FAST) viewing continues to rise. Brigitte Slattery has been named the first regional head of Samsung TV Plus in Asia-Pacific, overseeing regional content, operations, product, and marketing to drive local growth.

In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.

Meanwhile, Samantha Cooke has been promoted to head of marketing & analytics at Samsung Ads Southeast Asia and Oceania. With extensive experience in previous publisher and agency roles, Sam will lead marketing and data efforts to drive results for partners while fuelling the brand’s regional growth. 

In addition, Virgile Edragas, has expanded his role to head of data & analytics for APAC and Alex Smith joins Samsung Ads after over a decade at Nielsen to lead its role as a founding member of the Video Futures Collective (VFC) and key industry bodies.

Alex Spurzem, managing director at Samsung Ads Southeast Asia and Oceania (SEAO), said, “The remarkable growth of ad-supported TV underscores the immense potential for advertisers to reach highly engaged audiences through streaming. These leadership appointments are testament to both the team’s achievements to date, and the huge opportunities still ahead for brands and advertisers.”

Meanwhile, Brigitte commented, “Audiences still love watching TV channels – the only difference is now they are streaming it. We’ve made the free TV experience easier and instant, so when you switch on a Samsung TV, you’ve got a great mix of both local and global premium content ready to go.”