Singapore – Mandai Wildlife Group, an organisation that advocates for wildlife conservation, and travel and experiences platform Klook has sealed a three-year strategic partnership to attract more international visitors to the Mandai Wildlife Reserve, the integrated wildlife and nature precinct home to Singapore’s wildlife parks.
With Klook’s digital marketing and social content capabilities and strength in Asia-Pacific, this deal will target the growing millennial and gen Z from the markets of Australia, Indonesia, Malaysia, Philippines, Thailand and South Korea.
Mandai and Klook will co-develop regional marketing campaigns and curate bundles and activities for discerning international visitors. These efforts will help in making Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
Moreover, the collaboration will focus on raising awareness of wildlife conservation efforts and take actions for sustainable living to benefit the people, wildlife, nature and the entire planet.
Jean Choi, chief sales and marketing officer at Mandai Wildlife Group, said that the group is looking for new ways to engage travellers in the region especially from their top markets. Choi added that they aim to be culturally relevant to working adults and youth who seeks for new experiences.
Meanwhile, Eric Gnock Fah, chief operating officer & co-founder at Klook, said, “We are thrilled to partner with Mandai Wildlife Group, furthering their ambitions of establishing the Mandai Wildlife Reserve as the region’s go-to destination. Our collaboration reflects our shared values and commitment to responsible tourism and protecting the planet and its wildlife.”
The first marquee campaign for the partnership will kick off with the soft opening of Singapore’s new bird park at the Mandai Wildlife Reserve, Bird Paradise on 8 May, Singapore Zoo’s 50th anniversary or Golden ZOObilee, and a series of mini-events to encourage young couples to go on memorable dates at the Mandai Wildlife Reserve.
